Today, I’m taking you back in time to visit the 3 reels that COMPLETELY shifted the trajectory of my business. If you’ve ever felt embarrassed, awkward, or straight-up cringey when you first start posting on Instagram… SAME. But once I pushed past the fear, things started happening. I’m talking BIG things. Reels truly changed everything for me. They can absolutely change everything for you, too!

Ever felt like your Instagram content isn’t working the way you want it to? You’re definitely not alone! But you DO need a strategy. When you understand the purpose behind each format, Instagram suddenly becomes sooo much easier, fun, AND effective! In today's episode, I'm talking about the Instagram content format to focus on for success as a therapist.

I’m excited to welcome trauma therapist Lauren Auer to the podcast! In today’s episode, we’re going BTS of 20 million views on reels and talking about the real pros and cons of going viral. What I love about Lauren is that her entire Instagram presence is rooted in HELPING people. She’s not chasing trends or forcing growth. That intention has created an amazing ripple effect in her business.

Today's episode is a FUN one because it's my first Q&A-style episode! It was inspired by a recent reel I shared, where I opened up about making $829,845 from a single course. Not an overnight success, but this course is a beautiful example of what consistency, refining, and serving deeply can do. In today's episode, I'm talking all about courses & scaling beyond 1:1 therapy.

Instagram analytics can feel like an entirely different language. But those numbers aren't here to intimidate you; they're here to give you clarity! When you understand your analytics, you start making decisions based on what's actually working to bring dream clients into your practice! In today's episode, I'm breaking down the Instagram analytics therapists need to pay attention to.

It's Thanksgiving week in the U.S., which feels like the perfect moment to slow down and really sit in gratitude. Building a business is no small thing. But it's also one of THE most meaningful and empowering journeys you'll ever take! In today's episode, I'm talking about building a business you're actually grateful for.

So many therapists are feeling the squeeze right now. Between the unstable economy, rising costs, and layoffs in mental health spaces, it's a LOT. That's exactly why I wanted to record this episode! Earning an extra $3k/month is NOT some far-off, unrealistic dream. It's real, it's doable, and it can totally change your entire sense of security.

I’m excited to welcome relationship therapist Angela Avery to the podcast! After realizing that her old marketing strategies just weren’t cutting it anymore, she joined Private Practice Academy and went ALL IN by showing up on Instagram for the first time in her career. Fast forward six months - she’s signed 17 new private pay clients directly from Instagram in 4 months!

Here's the truth: therapists make incredible marketers. But where do we get stuck? The language. Clinical terms work for notes, but not so much for Instagram. I want to help you shift this so you still feel confident in your messaging AND are connecting with your dream clients! In today's episode, I'm talking about how to stop talking like a therapist so your marketing actually converts.

Feeling stuck when it comes to content ideas for your therapy Instagram? You're NOT alone! As a therapist, you have so much value to give. In today's episode, I'm talking about how to come up with content ideas for your therapy Instagram account. The truth is, content ideas for your therapy Instagram are freaking EVERYWHERE. You just need a system to catch them (and implement them).

The real goal of your marketing to grow your private practice is getting MORE therapy intro calls on your calendar! This is where EVERYTHING starts. But maybe you've been ghosted after an inquiry, or you've found yourself in an endless email back-and-forth trying to book a call. In today's episode, I'm talking about how to get more therapy intro calls on your calendar.

I’m excited to welcome trauma therapist Sarra Lashhab to the podcast today! We’re chatting about how to get clients from Instagram with a small following. Sarra has built a FULL private practice with less than 1,000 followers on Instagram and is proof that you don’t need a massive audience to create impact and income. You just need to show up with clarity, consistency, AND a heart to help!

Getting started on Instagram as a therapist can feel SO uncomfortable, but this also shouldn't hold you back from getting started on Instagram. In today's episode, I'm talking about starting on Instagram when it feels uncomfortable. The hardest part is STARTING. Once you make that first post and learn to do it consistently, it really does get easier (and not so scary)!

In today's episode, I'm sharing how I'm posting content during maternity leave. As an Instagram therapist, content is a HUGE part of my business. Stepping away for a bit can feel a little scary (especially if you've been building for a while). The truth, though? You CAN step back, and still keep your audience engaged. It's totally possible to enjoy your time away!

Maternity leave prep isn't just about buying baby clothes and packing a hospital bag. It's about making sure my business can run without me for three full months! In today's episode, I'm sharing how I prepped my team for maternity leave. A lot of planning and preparation has gone into making this possible, but there's NO way I would be able to do this without my incredible team!

I'm excited to kick off part one of a three-part series around preparing for maternity leave! I've gotten a ton of questions about how I'm planning to step away from my business for three months. And nope - I don't have the luxury of paid time off, either. In today's episode, I'm giving you a behind-the-scenes look and sharing how I prepped financially for maternity leave.

I’m excited to welcome anxiety therapist Julie Newman to the podcast today! In today’s episode, we’re chatting all about getting private pay clients from Psych Today. Julie has built a full, private-pay practice in Manhattan, NY, charging $225 per session with Psych Today as her #1 referral source.

Starting, scaling, and breaking through plateaus in your private practice isn't always a straight line, but it's TOTALLY possible! In today's episode, I'm talking about starting, scaling, & breaking through plateaus in your private practice. Growth comes from shifting things up, NOT staying the same. Hitting a plateau isn't failure; it's proof that you're ready for your next level.

So many therapists are undercharging and overworking. I see this happen WAY too often with the individuals in our field. But it's not because you're "bad with money" or "not cut out for private practice." It's the MYTHS you've been told that are keeping you stuck! In today's episode, I'm diving into the myths that keep you undercharging and overworking as a therapist.

In today's episode, I'm sharing how to audit your therapy Instagram to get more followers & clients. If you've been posting on Instagram, but not seeing the followers (or clients) you want, it might be time for an audit. Nope, I'm not talking about the "scary" IRS kind either! We're talking the fun, action-packed kind that actually gets you results.