Part 3: How I’m Posting Content During Maternity Leave [episode 61]
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Listen to Part 3: How I’m Posting Content During Maternity Leave on: Apple Podcasts | Spotify | YouTube | Your player of choice
We’ve made it to part three of my maternity leave prep series!
If you missed the first two episodes (how I prepped my finances and team), make sure to check those out first. They set the stage for today’s topic: content.
As an Instagram therapist, content is a HUGE part of my business. Stepping away for a bit can feel a little scary (especially if you’ve been building for a while).
And yep, we’ve all heard the warnings about “ghosting” on Instagram and how it impacts the algorithm.
The truth, though? You CAN step back, and still keep your audience engaged. It’s totally possible to enjoy your time away!
In today's episode, I'm sharing how I'm posting content during maternity leave.
I knew I had to pre-plan quite a bit of my content and be super intentional about it.
I've set realistic expectations with Instagram, the podcast, brand partnerships, and email marketing.
With Instagram, my goal was to stay present and engaged with my audience (on both of my pages).
I also don't want to be glued to my phone, and pretend like I'm the one doing every.single.thing when I'm not!
I'm relying on my team WAY more while I'm on leave. They're helping with content creation, engagement, and launches. Basically, they're making sure all of the BTS tasks get done.
Me? I'm providing the voice and messaging through all of it, because that is SO important to me!
My goal is to be super transparent about all of this. TBH - I'm still showing up, but way less than usual.
I'm not aiming for major growth in this season. I want sustainability, and to show up in ways that feel FUN + low-pressure for me!
Whatever you're prepping for in your life, you don't have to pretend everything is business as usual.
Plan ahead, trust your team (or systems), and be transparent through it all. Your community will appreciate that, and really resonate with it too!
If you've been tuning in to this maternity leave prep series, I'd love to hear from you! Send me a DM over on @businessoftherapy, and share your biggest takeaway.
Can't wait to cheer you on as you prep for YOUR next season, friend!!
In this episode, Part 3: How I’m Posting Content During Maternity Leave, I cover:
My plan for batching & scheduling Instagram + brand partnership content
Why I’m giving myself space for fun, low-pressure IG content while on leave
How I’m delegating Instagram engagement & DMs to my team
Systems I’ve put in place for podcast episodes, email newsletters & launches
Key lessons + takeaways you can apply to your own business prep and time away
Resources & Links:
⭐️ This episode is sponsored by Alma, the financially rewarding way to go in-network
⭐️ This episode is sponsored by Jane - use code: KELLY2MONTH for a 2-month grace period
⭐️ Private Practice Academy Bundle (PPA)
⭐️ Reels Membership
⭐️ Business Coaching Waitlist
⭐️ Free training
⭐️ Caption Guide
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More about the Business of Therapy podcast:
Are you a passionate therapist that’s burnt out and ready to transition to private pay? You’re asking yourself questions like “how do I build a business?”, “how can I effectively use Instagram to market myself” and “how can I scale a private practice?”
Welcome to the Business of Therapy podcast where we’ll answer those questions and more! Here you’ll find honest conversations about the good and the bad of being a therapist, tactical advice and best practices for marketing yourself on Instagram, and solidarity and community to find your own version of success as a therapist.
Join your host, Kelly McKenna, and her guests as they dive deeper into topics such as navigating burn out, mastering your mindset and boundaries, and tactics and strategies for marketing on Instagram, and more!
Kelly is a licensed therapist and business coach who grew her private practice on Instagram and has helped thousands of other therapists market themselves on social media, and effectively start and scale their private practice.
These episodes will leave you feeling empowered and equipped to take action towards your dream of a successful private practice.
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