The Myths That Keep You Undercharging and Overworking as a Therapist [episode 56]
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Listen to The Myths That Keep You Undercharging and Overworking as a Therapist on: Apple Podcasts | Spotify | YouTube | Your player of choice
So many therapists are undercharging and overworking.
I see this happen WAY too often with the individuals in our field.
But it's not because you're "bad with money" or "not cut out for private practice."
Nope - it's the MYTHS you've been told that are keeping you stuck!
These myths sound noble on the surface, but in reality? They're pushing you straight toward exhaustion, burnout, and frustration.
In today's episode, I'm diving into the myths that keep you undercharging and overworking as a therapist.
The truth is, you deserve to be well-compensated and well-resourced. You DESERVE to love your career long-term!
Unfortunately, though, the culture of the helping professions has created a pipeline to burnout.
Up to 60% of therapists report moderate to high levels of burnout. Many even consider leaving the field entirely.
Honestly, that's heartbreaking!
It's also proof that we NEED to rethink how we're practicing.
Myths like "I have to stay affordable or I'm unethical" or "I can't go private pay without being part of the accessibility problem" are keeping you stuck.
You may even think that you can't raise your rates until you're certified in "XYZ."
NONE of those are true. These myths are keeping you from creating a sustainable and thriving practice!
By challenging these beliefs, you open the door to a career that actually works for YOU.
You can have a career that allows you to pay off your loans. You can save for retirement and give back to your favorite charities.
And yes, you can show up FULLY for your clients without running yourself into the ground!
This episode is your permission slip to STOP undercharging and overworking as a therapist.
It's time to step into the full potential you deserve, friend!!
In this episode, The Myths That Keep You Undercharging and Overworking as a Therapist, I cover:
Why the “underpaid & overworked” cycle matters + stats to prove it
The myth of “affordable care” + why it keeps you stuck
The truth about accessibility (and why it’s not all on you)
Creative ways to be affordable or accessible if you WANT to
The myth that you need more training or certifications to raise rates
The fear of losing clients when you change your schedule or increase rates
Resources & Links:
⭐️ Sign up for my FREE LIVE training on 9/2!
⭐️ This episode is sponsored by Alma, the financially rewarding way to go in-network
⭐️ This episode is sponsored by Jane - use code: KELLY2MONTH for a 2-month grace period
⭐️ Private Practice Academy Bundle (PPA)
⭐️ Reels Membership
⭐️ Business Coaching Waitlist
⭐️ Free training
⭐️ Caption Guide
Related Episodes:
More about the Business of Therapy podcast:
Are you a passionate therapist that’s burnt out and ready to transition to private pay? You’re asking yourself questions like “how do I build a business?”, “how can I effectively use Instagram to market myself” and “how can I scale a private practice?”
Welcome to the Business of Therapy podcast where we’ll answer those questions and more! Here you’ll find honest conversations about the good and the bad of being a therapist, tactical advice and best practices for marketing yourself on Instagram, and solidarity and community to find your own version of success as a therapist.
Join your host, Kelly McKenna, and her guests as they dive deeper into topics such as navigating burn out, mastering your mindset and boundaries, and tactics and strategies for marketing on Instagram, and more!
Kelly is a licensed therapist and business coach who grew her private practice on Instagram and has helped thousands of other therapists market themselves on social media, and effectively start and scale their private practice.
These episodes will leave you feeling empowered and equipped to take action towards your dream of a successful private practice.
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