Building a Business You’re Actually Grateful For [episode 69]
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It’s Thanksgiving week in the U.S., which feels like the perfect moment to slow down and really sit in gratitude.
Building a business is no small thing. It comes with bumps, pivots, growing pains, and sooo much more.
But it’s also one of THE most meaningful and empowering journeys you’ll ever take!
My hope is that you feel grateful for your business now. If you’re not quite there, I hope this episode gets you even MORE lit up by what’s possible!
In today's episode, I'm talking about building a business you're actually grateful for.
For years, I was grateful for my clients, but not necessarily grateful to be a therapist.
Everything shifted when I built a business around MY needs, values, energy, and joy. Gratitude became my baseline!
Building a business you're truly grateful for is a radical act, especially as a woman and a therapist.
You're saying "no thanks" to old expectations and "hell yes" to what actually serves you. You're charging your worth, shaping your schedule, and taking time off.
You're creating a life that feels like a true GIFT!
If you're not lit the F up by your business just yet, it's time to dream a little bigger.
I want you to visualize your life a year from now (Thanksgiving 2026). Picture how you spend your time, and who you're surrounded by.
What does your work look like? What brings you joy outside the therapy room?
Wherever you are today, you should be proud of the steps you've taken. I hope you're inspired to keep walking toward the vision that's waiting for YOU.
If you're up for it, I'd LOVE to hear what came up for you and celebrate your journey. Happy Thanksgiving, friend!
In this episode, Building a Business You’re Actually Grateful For, I cover:
Why building a business you’re grateful for is a radical act
Why aligning your practice with your own needs, values & joy changes everything
Big-picture visualization to dream big + clarify what you want by next Thanksgiving
How my first visualization felt scary, but later became my reality
Encouragement to celebrate your progress + move toward your future vision
Resources & Links:
⭐️ This episode is sponsored by Jane - use code: KELLY2MONTH for a 2-month grace period
⭐️ This episode is sponsored by Alma, the financially rewarding way to go in-network
⭐️ Private Practice Academy Bundle (PPA)
⭐️ Reels Membership
⭐️ Business Coaching Waitlist
⭐️ Free training
⭐️ Caption Guide
Related Episodes:
More about the Business of Therapy podcast:
Are you a passionate therapist that’s burnt out and ready to transition to private pay? You’re asking yourself questions like “how do I build a business?”, “how can I effectively use Instagram to market myself” and “how can I scale a private practice?”
Welcome to the Business of Therapy podcast where we’ll answer those questions and more! Here you’ll find honest conversations about the good and the bad of being a therapist, tactical advice and best practices for marketing yourself on Instagram, and solidarity and community to find your own version of success as a therapist.
Join your host, Kelly McKenna, and her guests as they dive deeper into topics such as navigating burn out, mastering your mindset and boundaries, and tactics and strategies for marketing on Instagram, and more!
Kelly is a licensed therapist and business coach who grew her private practice on Instagram and has helped thousands of other therapists market themselves on social media, and effectively start and scale their private practice.
These episodes will leave you feeling empowered and equipped to take action towards your dream of a successful private practice.
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