Getting Private Pay Clients From Psych Today with Julie Newman, Anxiety Therapist [episode 58]
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Listen to Getting Private Pay Clients From Psych Today with Julie Newman, Anxiety Therapist on: Apple Podcasts | Spotify | YouTube | Your player of choice
I’m excited to welcome Julie Newman to the podcast today!
Julie Newman is based in NYC. She has grown from working in community mental health and group practice to running her own private practice with a full private-pay caseload. She specializes in anxiety and attachment, supporting clients in untangling the patterns that keep them stuck so they can move forward with clarity and confidence.
As an Aries, Julie loves the business side of private practice. Staying adaptable and leaning into Kelly’s courses and resources has played a huge role in building the fulfilling career and thriving practice she has today!
If you’ve ever thought Psychology Today was “dead,” Julie will totally change your mind.
She’s built a full, private-pay practice in Manhattan, NY, charging $225 per session.
Her #1 referral source? Psych Today!
In today’s episode, we’re chatting all about getting private pay clients from Psych Today.
Julie’s niche emerged over time - not overnight. She primarily supports young adults navigating anxiety, big life transitions, and attachment wounds now. She LOVES helping them connect the dots between their past and present!
Julie didn’t guess when she set up her Psych Today page. She optimized her profile with intention. She used clear photos and copy that spoke directly to her dream clients!
The results? A 25% click-through rate from search (about 4x the average)! She’s also getting 12% clicking through to her website, and 5% reaching out to call.
Clarity CONVERTS. Those clicks turn into private pay clients way easier when they aren’t confused by your profile (whether that’s Psych Today or Instagram)!
As a PPA alumnus, Julie has utilized PPA throughout her journey. From showing up consistently on Instagram to rocking her intro calls, PPA has allowed her to feel SUPER confident in her expertise!
Getting private pay clients from Psych Today shouldn’t feel impossible.
But if it feels like crickets there, this is a must-listen episode for you!
In this episode, Getting Private Pay Clients From Psych Today with Julie Newman, Anxiety Therapist, we cover:
How Julie discovered her niche
Her journey from community mental health & group practice to running her own private practice
The marketing strategies Julie used to fill her caseload with private-pay clients
Why showing up on Instagram has made social media more fun & sustainable for her
How Julie optimized her Psych Today profile to bring in multiple inquiries every month
The truth about niching down
Julie’s impressive Psych Today stats and how they prove her strategy works
Her top advice for refreshing your Psych Today profile if it isn’t attracting clients
Why being upfront about your fee on Psych Today matters
The structure Julie uses for her intro calls
Resources & Links:
⭐️PPA is 47% off until Sept 11th! Sign up here!
⭐️This episode is sponsored by Alma, the financially rewarding way to go in-network
⭐️ This episode is sponsored by Jane - use code: KELLY2MONTH for a 2-month grace period
⭐️ Private Practice Academy Bundle (PPA)
⭐️ Reels Membership
⭐️ Business Coaching Waitlist
⭐️ Free training
⭐️ Caption Guide
Connect with Julie:
Follow on Instagram @talkingwithjulie
Follow on TikTok
Check out her website
Check out her Psych Today profile
Related Episodes:
More about the Business of Therapy podcast:
Are you a passionate therapist who’s burnt out and ready to transition to private pay? You’re asking yourself questions like “How do I build a business?”, “How can I effectively use Instagram to market myself?”, and “How can I scale a private practice?”
Welcome to the Business of Therapy podcast, where we’ll answer those questions and more! Here you’ll find honest conversations about the good and the bad of being a therapist, tactical advice and best practices for marketing yourself on Instagram, and solidarity and community to find your own version of success as a therapist.
Join your host, Kelly McKenna, and her guests as they dive deeper into topics such as navigating burnout, mastering your mindset and boundaries, and tactics and strategies for marketing on Instagram, and more!
Kelly is a licensed therapist and business coach who grew her private practice on Instagram and has helped thousands of other therapists market themselves on social media and effectively start and scale their private practice.
These episodes will leave you feeling empowered and equipped to take action towards your dream of a successful private practice.
Make sure to hit follow/subscribe so you never miss an episode!
