The Instagram Content Format to Focus on for Success as a Therapist [episode 73]
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Listen to The Instagram Content Format to Focus on for Success as a Therapist on: Apple Podcasts | Spotify | YouTube | Your player of choice
Ever felt like your Instagram content isn’t working the way you want it to?
You’re definitely not alone, and there’s nothing wrong with you!
But the truth is, you NEED a strategy.
Most therapists are posting and expecting every piece of content to magically convert into a client.
Not all content is designed to do the same thing. When you understand the purpose behind each format, Instagram suddenly becomes sooo much easier, fun, AND effective!
In today's episode, I'm talking about the Instagram content format to focus on for success as a therapist.
Let’s start with the powerhouse: reels. These are your attraction tools and visibility boosters.
Reels are literally engineered by Instagram to reach people who don’t follow you yet. They’re definitely your best bet for growth!
They’re not meant to give someone a full clinical transformation. But they ARE your billboard that will show how you can help them!
This is why I created the Reels Membership. Therapists deserve simple, strategic ideas that actually pull people IN, instead of stressing them out!
Once people find you through reels, carousels come in. These are where you nurture your audience and really step into your authority.
Carousels are skimmable, saveable, and educational. They’re amazing at helping someone decide they need to stick around!
Lastly, we have stories (aka my secret weapon). Stories are where your audience gets to see you as a HUMAN, not just another therapist on the internet.
When you show up consistently in stories, people start feeling like they “know” you.
This is where connection builds, trust grows, and intro calls get booked!
At the end of the day, reels attract, carousels nurture, and stories convert.
When you use each for its intended purpose, content creation becomes lighter, clearer, and SO much more successful!
In this episode, The Instagram Content Format to Focus on for Success as a Therapist, I cover:
How to use reels to attract new people + increase your Instagram growth
How carousels nurture your audience & clearly position you as an authority
How stories build genuine connection & drive warm, aligned conversions
How using all 3 formats creates a simple + strategic content flow
Resources & Links:
⭐️ Reels Membership
⭐️ This episode is sponsored by Jane - use code: KELLY2MONTH for a 2-month grace period
⭐️ This episode is sponsored by Alma, the financially rewarding way to go in-network
⭐️ Private Practice Academy Bundle (PPA)
⭐️ Business Coaching Waitlist
⭐️ Free training
⭐️ Caption Guide
Related Episodes:
More about the Business of Therapy podcast:
Are you a passionate therapist that’s burnt out and ready to transition to private pay? You’re asking yourself questions like “how do I build a business?”, “how can I effectively use Instagram to market myself” and “how can I scale a private practice?”
Welcome to the Business of Therapy podcast where we’ll answer those questions and more! Here you’ll find honest conversations about the good and the bad of being a therapist, tactical advice and best practices for marketing yourself on Instagram, and solidarity and community to find your own version of success as a therapist.
Join your host, Kelly McKenna, and her guests as they dive deeper into topics such as navigating burn out, mastering your mindset and boundaries, and tactics and strategies for marketing on Instagram, and more!
Kelly is a licensed therapist and business coach who grew her private practice on Instagram and has helped thousands of other therapists market themselves on social media, and effectively start and scale their private practice.
These episodes will leave you feeling empowered and equipped to take action towards your dream of a successful private practice.
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