Courses & Scaling Beyond 1:1 Therapy Q&A [episode 71]
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Listen to Courses & Scaling Beyond 1:1 Therapy Q&A on: Apple Podcasts | Spotify | YouTube | Your player of choice
Today's episode is a FUN one because it's my first Q&A-style episode!
It was inspired by a recent reel I shared, where I opened up about making $829,845 from a single course. Not an overnight success, but still pretty freaking incredible, right?!
This course is a beautiful example of what consistency, refining, and serving deeply can do.
I received a TON of questions about how I did this. If you've been feeling the nudge to create a course or scale beyond 1:1 therapy, you're in the right place!
In today's episode, I'm talking all about courses & scaling beyond 1:1 therapy.
My best advice for when to start your course? Don't rush it!
Fill your caseload first, and really learn what people need. Then, you can build from there.
Sustainable scaling will always beat rushed scaling!
If you're struggling to come up with a topic for your course, look to your community for inspiration. Whether it's interaction in your stories, convos in your DMs, or comments on your page, THEY will let you know what they need help with!
Don't be afraid to test your idea with a free product first. If you can't get an ideal client to
download a free guide or watch a free training, TBH…they probably won't sign up for your high-ticket course.
Start small, check your engagement to see what's working, and go from there!
I'm also sharing the real behind-the-scenes of course creation. No, it's not totally passive (contrary to what you may see online). It requires capacity, and for you to show up boldly.
But it's absolutely WORTH IT when you build something that gets real results for real people!
Honestly, the key ingredients to a successful course are solving actual problems for people.
This is totally possible when you're supporting a real transformation and marketing from a place of clarity and confidence!
If you're dreaming of courses & scaling beyond 1:1 therapy, I know this one is going to resonate.
I can't wait to hear about the amazing course that YOU create, friend!!
In this episode, Courses & Scaling Beyond 1:1 Therapy Q&A, I cover:
When you should create a course
Starting a course with a small following
How to choose your course topic
Testing interest + profitability with something free BEFORE creating your course
Structuring your course around the transformation instead of length
Pricing your course with confidence
My favorite course platform
Focusing on the desired outcome (not creating something never done before)
The capacity to create a course + how this evolves over time
Getting coaching support vs. DIYing your course
The key to achieving success with your course
Resources & Links:
⭐️ My Teachable affiliate link
⭐️ Reel about my high-ticket course
⭐️ Join the waitlist for 1:1 Intensives
⭐️ This episode is sponsored by Jane - use code: KELLY2MONTH for a 2-month grace period
⭐️ This episode is sponsored by Alma, the financially rewarding way to go in-network
⭐️ Private Practice Academy Bundle (PPA)
⭐️ Reels Membership
⭐️ Business Coaching Waitlist
⭐️ Free training
⭐️ Caption Guide
Related Episodes:
More about the Business of Therapy podcast:
Are you a passionate therapist that’s burnt out and ready to transition to private pay? You’re asking yourself questions like “how do I build a business?”, “how can I effectively use Instagram to market myself” and “how can I scale a private practice?”
Welcome to the Business of Therapy podcast where we’ll answer those questions and more! Here you’ll find honest conversations about the good and the bad of being a therapist, tactical advice and best practices for marketing yourself on Instagram, and solidarity and community to find your own version of success as a therapist.
Join your host, Kelly McKenna, and her guests as they dive deeper into topics such as navigating burn out, mastering your mindset and boundaries, and tactics and strategies for marketing on Instagram, and more!
Kelly is a licensed therapist and business coach who grew her private practice on Instagram and has helped thousands of other therapists market themselves on social media, and effectively start and scale their private practice.
These episodes will leave you feeling empowered and equipped to take action towards your dream of a successful private practice.
Make sure to hit follow/subscribe so you never miss an episode!
