How to Come up with Content Ideas for Your Therapy Instagram Account [episode 65]
![Header graphic for How to Come up with Content Ideas for Your Therapy Instagram Account [episode 65]](https://images.squarespace-cdn.com/content/v1/65380a8806f21d6d1e048c01/5d2851ca-934c-4553-ac50-1e52056b0548/Kelly+Ep.+65+header_content+ideas+therapy+Instagram.png)
Listen to How to Come up with Content Ideas for Your Therapy Instagram Account on: Apple Podcasts | Spotify | YouTube | Your player of choice
Feeling stuck when it comes to content ideas for your therapy Instagram? You’re NOT alone!
Some days, the creative “flow” just isn’t flowing. But that doesn’t mean you don’t have anything worth sharing.
As a therapist, you have sooo much value to give. Once you know where to look, the ideas will start coming faster than you can jot them down!
In today's episode, I'm talking about how to come up with content ideas for your therapy Instagram account.
First, start with your client sessions; they're literal GOLD for market research. Pay attention to the patterns, questions, and emotions that come up often. These are the exact things your audience relates to!
Just remember: protect client privacy. Never share details that feel too personal or recent. A simple note to yourself after a session can turn into powerful content later on!
Next, scroll with intention. You're already on Instagram or TikTok, so use it!
Notice trending hooks, relatable posts, and creative formats you can adapt to your niche. Save or DM yourself the ideas you really love, and transfer them into your content calendar so nothing gets lost (I love doing this)!
TikTok tends to be ahead of the curve on trends, so peek there for inspo (you'll probably see it on Instagram a few weeks later).
Don't forget - YOU are your own best source of content. Your lived experiences, lessons learned, and "stuff" you wish you'd known earlier? Yep, allll of that connects deeply with your community!
Combine that with repurposing old posts and using tools like AI for brainstorming. Suddenly, your content well isn't running dry anymore!
The truth is, content ideas for your therapy Instagram are freaking EVERYWHERE. You just need a system to catch them (and implement them).
If you don't want to start from scratch every time (I mean, who does?), my Reels Membership is for you!
I take care of the creative heavy lifting so you can focus on sharing YOUR message, friend. It's only $37/month, and will totally be your easiest yes yet. I can't wait to see you inside!!
In this episode, How to Come up with Content Ideas for Your Therapy Instagram Account, I cover:
Pulling content ideas from client sessions without crossing professional boundaries
The right way to scroll with intention & turn it into inspiration
Why your own experiences can spark some of your BEST content
Using TikTok to spot trends and stay ahead of the curve
What to look for on IG and TikTok
The easiest way to repurpose your top-performing content
How to use AI to brainstorm ideas while keeping your voice front & center
Resources & Links:
⭐️ Reels Membership
⭐️ IG post example 1
⭐️ IG post example 2
⭐️ IG post example 3
⭐️ IG post example 4
⭐️ IG post example 5
⭐️ IG post example 6
⭐️ IG post example 7
⭐️ This episode is sponsored by Jane - use code: KELLY2MONTH for a 2-month grace period
⭐️ This episode is sponsored by Alma, the financially rewarding way to go in-network
⭐️ Private Practice Academy Bundle (PPA)
⭐️ Business Coaching Waitlist
⭐️ Free training
⭐️ Caption Guide
Related Episodes:
More about the Business of Therapy podcast:
Are you a passionate therapist that’s burnt out and ready to transition to private pay? You’re asking yourself questions like “how do I build a business?”, “how can I effectively use Instagram to market myself” and “how can I scale a private practice?”
Welcome to the Business of Therapy podcast where we’ll answer those questions and more! Here you’ll find honest conversations about the good and the bad of being a therapist, tactical advice and best practices for marketing yourself on Instagram, and solidarity and community to find your own version of success as a therapist.
Join your host, Kelly McKenna, and her guests as they dive deeper into topics such as navigating burn out, mastering your mindset and boundaries, and tactics and strategies for marketing on Instagram, and more!
Kelly is a licensed therapist and business coach who grew her private practice on Instagram and has helped thousands of other therapists market themselves on social media, and effectively start and scale their private practice.
These episodes will leave you feeling empowered and equipped to take action towards your dream of a successful private practice.
Make sure to hit follow/subscribe so you never miss an episode!
