Part 1: How I Prepped Financially for Maternity Leave [episode 59]
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Listen to Part 1: How I Prepped Financially for Maternity Leave on: Apple Podcasts | Spotify | YouTube | Your player of choice
I’m excited to kick off part one of a three-part series around preparing for maternity leave!
I’ve gotten a ton of questions about how I’m planning to step away from my business for three months. And nope - I don’t have the luxury of paid time off, either.
I knew it was time to give you a REAL, behind-the-scenes look!
A little disclaimer: this is what felt best for ME. It probably won’t look the exact same for you in this situation, and that’s perfectly okay!
In today's episode, I'm sharing how I prepped financially for maternity leave.
One of the biggest shifts I made was stepping away from 1:1 work. For me, that was the clearest (and easiest) choice.
Don't get me wrong - I LOVE supporting my 1:1 therapy and coaching clients!
But it's also the most time-consuming and least scalable part of my business.
Saying goodbye to those clients meant less income. But you know what??
It also gave me the time and space I needed to get ahead before the baby arrives!
I had to remind myself that this wasn't a year for rapid growth. The last few years, I've made anywhere from $250k/year to $1M/year. That's allowed me to save and invest even more, which is incredible!
This year, though? My focus has been stability, peace of mind, and building a strong foundation for stepping away.
I've leaned into other income streams like brand partnerships, courses, and my Reels Membership. I ran FUN (and shorter) launches that felt lighter during pregnancy.
And yep - I've still brought in solid revenue!
My biggest takeaway here? Know. Your. Numbers.
Get comfortable checking on your finances often (whether you're planning for maternity leave or not).
I want you to build a business that allows you freedom and flexibility to LIVE your life. Trust that your business will be there when you return!
Make sure to come back for parts two and three as we dive into how I prepped my team and my content!!
In this episode, Part 1: How I Prepped Financially for Maternity Leave, I cover:
Why I decided to step away from 1:1 therapy & coaching clients
How I shifted my mindset to be okay with 2025 NOT being a big “growth” year
The income streams I leaned into more this year
A behind-the-scenes look at my business vs. personal expenses
Why regularly checking in on your finances is a game-changer for peace of mind
Resources & Links:
⭐️ This episode is sponsored by Alma, the financially rewarding way to go in-network
⭐️ This episode is sponsored by Jane - use code: KELLY2MONTH for a 2-month grace period
⭐️ Private Practice Academy Bundle (PPA)
⭐️ Reels Membership
⭐️ Business Coaching Waitlist
⭐️ Free training
⭐️ Caption Guide
Related Episodes:
More about the Business of Therapy podcast:
Are you a passionate therapist that’s burnt out and ready to transition to private pay? You’re asking yourself questions like “how do I build a business?”, “how can I effectively use Instagram to market myself” and “how can I scale a private practice?”
Welcome to the Business of Therapy podcast where we’ll answer those questions and more! Here you’ll find honest conversations about the good and the bad of being a therapist, tactical advice and best practices for marketing yourself on Instagram, and solidarity and community to find your own version of success as a therapist.
Join your host, Kelly McKenna, and her guests as they dive deeper into topics such as navigating burn out, mastering your mindset and boundaries, and tactics and strategies for marketing on Instagram, and more!
Kelly is a licensed therapist and business coach who grew her private practice on Instagram and has helped thousands of other therapists market themselves on social media, and effectively start and scale their private practice.
These episodes will leave you feeling empowered and equipped to take action towards your dream of a successful private practice.
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