Starting, Scaling, & Breaking Through Plateaus in Your Private Practice [episode 57]
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Listen to Starting, Scaling, & Breaking Through Plateaus in Your Private Practice on: Apple Podcasts | Spotify | YouTube | Your player of choice
Starting, scaling, and breaking through plateaus in your private practice isn't always a straight line.
But it's TOTALLY possible!
Maybe you're brand new and dreaming of your first few clients. Maybe you've hit an income ceiling and feel "stuck."
Regardless of where you are right now, I've been there, and I GET it.
One of the most important lessons I've learned along the way? Growth comes from shifting things up, NOT staying the same.
Hitting a plateau isn't failure. It's proof that you're ready for your next level (which is super exciting)!
In today's episode, I'm talking about starting, scaling, & breaking through plateaus in your private practice.
Getting started often feels like the biggest hurdle. Thankfully, you don't need to have it "all" figured out to do so!
A simple setup, clear niche (you know how strongly I feel about niching down!), and some consistent marketing can take you far.
Aim for a few clients a week, and set up your systems. Start treating your practice like a business (because that's what it is)!
It's totally fine to adjust as you go. Just make sure you actually BEGIN.
When you're past the beginning stage, your next level comes down to strategy.
Are you really niched down? Are your rates where they need to be? Are you marketing consistently and clearly inviting people to work with you?
All of these things alone can help you sign more ALIGNED clients, and finally move past that "stuck" feeling!
When you do hit another plateau (trust me - it will happen), it's just your sign to refine again.
Don't be afraid to revisit your niche and raise your rates. Adjust your schedule and policies if necessary. Strengthen your marketing and maybe even launch a new offer!
If you need a clear roadmap to starting, scaling, AND breaking through plateaus, I would love to support you inside PPA. Every shift opens the door to your next opportunity, so let's get you to that next level!
In this episode, Starting, Scaling, & Breaking Through Plateaus in Your Private Practice, I cover:
My personal experience with hitting (and moving past) multiple plateaus in business
Why you don’t need to have it “all” figured out to start your private practice
How to effectively market yourself to land those first clients
What to focus on once you’ve started and are consistently seeing clients
Common reasons you may hit a plateau, even when you’re established
Practical strategies to break through income and growth plateaus
How PPA can help you start, scale & break through plateaus with a clear roadmap
Resources & Links:
⭐️ This episode is sponsored by Alma, the financially rewarding way to go in-network
⭐️ This episode is sponsored by Jane - use code: KELLY2MONTH for a 2-month grace period
⭐️ Private Practice Academy Bundle (PPA)
⭐️ Reels Membership
⭐️ Business Coaching Waitlist
⭐️ Free training
⭐️ Caption Guide
Related Episodes:
Episode 20: When Should You Raise Your Therapy Rates?
Episode 24: How I Made $1,000,000 in 2024
Episode 44: The Step-by-Step Process to Reaching $100k in Private Practice
More about the Business of Therapy podcast:
Are you a passionate therapist that’s burnt out and ready to transition to private pay? You’re asking yourself questions like “how do I build a business?”, “how can I effectively use Instagram to market myself” and “how can I scale a private practice?”
Welcome to the Business of Therapy podcast where we’ll answer those questions and more! Here you’ll find honest conversations about the good and the bad of being a therapist, tactical advice and best practices for marketing yourself on Instagram, and solidarity and community to find your own version of success as a therapist.
Join your host, Kelly McKenna, and her guests as they dive deeper into topics such as navigating burn out, mastering your mindset and boundaries, and tactics and strategies for marketing on Instagram, and more!
Kelly is a licensed therapist and business coach who grew her private practice on Instagram and has helped thousands of other therapists market themselves on social media, and effectively start and scale their private practice.
These episodes will leave you feeling empowered and equipped to take action towards your dream of a successful private practice.
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