How to Audit Your Therapy Instagram to Get More Followers & Clients [episode 55]
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If you’ve been posting on Instagram, but not seeing the followers (or clients) you want, it might be time for an audit.
Nope, I’m not talking about the “scary” IRS kind either! We’re talking the fun, action-packed kind that actually gets you results.
And don’t forget to grab your phone and pull up YOUR Instagram profile as you’re listening, too!
In today's episode, I'm sharing how to audit your therapy Instagram to get more followers & clients.
First stop: your profile. Your bio, profile photo, AND name field are prime real estate. Your photo should be bright, inviting, and easy to see!
Make sure you're packing your name field with keywords your ideal clients are using, too. This is the *only* searchable part of your bio, so make it count!
Your Instagram bio itself? Keep it crystal clear.
When someone lands on your page, they should instantly know who you help and how you help them. They for SURE need to know how they can work with you, so you need to have a direct CTA!
All of this will give them a good reason to hit that "follow" button (or… they'll just keep scrolling).
The next important piece: your Instagram content.
Are you posting with your ideal client in mind? Every post should either position you as the go-to expert, validate their struggles, or show them exactly how you can help.
Use clear language that your clients actually use, and tell them their next step (over and over again). You won't be a broken record - I promise!
You can mix in reels, carousels, and stories (variety is always good here).
Don't forget to pin your best, MOST relatable posts to the top of your page!
Consistency matters (like I always say). Your audience should know they can count on you, and should be seeing your content regularly so they get to know you!
You don't need thousands and thousands of Instagram followers to have a thriving practice.
You DO need clarity, consistency, and a plan.
All of this is exactly what we do inside PPA. I'd love to have you in there, and as always, I'm cheering you on!!
In this episode, How to Audit Your Therapy Instagram to Get More Followers & Clients, I cover:
What an Instagram audit is + why it matters
Key elements your bio & profile need to attract clients
How to make your content connect with your ideal audience
Building an intentional Instagram marketing strategy
Resources & Links:
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⭐️ This episode is sponsored by Alma, the financially rewarding way to go in-network
⭐️ This episode is sponsored by Jane - use code: KELLY2MONTH for a 2-month grace period
⭐️ Private Practice Academy Bundle (PPA)
⭐️ Reels Membership
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⭐️ Free training
⭐️ Caption Guide
Related Episodes:
More about the Business of Therapy podcast:
Are you a passionate therapist that’s burnt out and ready to transition to private pay? You’re asking yourself questions like “how do I build a business?”, “how can I effectively use Instagram to market myself” and “how can I scale a private practice?”
Welcome to the Business of Therapy podcast where we’ll answer those questions and more! Here you’ll find honest conversations about the good and the bad of being a therapist, tactical advice and best practices for marketing yourself on Instagram, and solidarity and community to find your own version of success as a therapist.
Join your host, Kelly McKenna, and her guests as they dive deeper into topics such as navigating burn out, mastering your mindset and boundaries, and tactics and strategies for marketing on Instagram, and more!
Kelly is a licensed therapist and business coach who grew her private practice on Instagram and has helped thousands of other therapists market themselves on social media, and effectively start and scale their private practice.
These episodes will leave you feeling empowered and equipped to take action towards your dream of a successful private practice.
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