I’m excited to welcome trauma therapist Ariell Murcko to the podcast today to talk about her INCREDIBLE growth on Instagram. After joining the Reels Membership in July 2023, she grew from 1k to 50k followers in 6 months! Her story is evidence that showing up consistently, sharing your truth, and building community WORKS.

Ever wonder WHY an Instagram reel goes viral?! I thought it would be fun to break down MY top 5 viral reels across both of my Instagram pages. These are the reels that racked up the biggest view counts, but we're not JUST talking about numbers here. I'm sharing what worked well and what I'd do differently so you can use these lessons to boost your own content strategy on Instagram!

Today, I'm pulling back the curtain on how I shared with my therapy clients that I'm pregnant and preparing for maternity leave, and how you, too, can navigate this important season. If you're a fellow pregnant therapist or mom, I SEE you. I truly appreciate your support, love, and advice during this time. I'm excited to enter this new era, and I'm cheering you on as you do, too!

In today's episode, I'm talking about the REAL reason she's getting results…and you're not. If you’ve ever seen someone else’s success story and wondered why it wasn’t happening for you, I want to remind you - you're NOT behind. You're just on your own timeline! Let's ditch the comparison game and get crystal clear on what success actually means for YOU.

I'm honored to welcome PPA alum and author Dr. Marina Rosenthal to the podcast today to chat all about how to get a book deal with the 'big five.'

Marina's presence on Instagram has played a HUGE role in her becoming a published author. But she always had a bigger vision: writing a book to help the underserved couples she's passionate about.

If you've ever dreamed of writing a book or expanding your impact beyond the therapy room, Marina's story is proof that it IS possible. I know this episode will inspire you to take action and pursue big and exciting opportunities, too!!

In today's episode, I'm talking about why consistent posting is step one + what comes next. What often gets missed is the whole strategy BEHIND the content. This is the stuff that really moves the needle! I hope this episode encourages you to rethink what "consistency" means. It's not just consistent posting - it's about intentionality!

In today’s episode, I’m sharing my step-by-step process to reaching $100k in private practice. Reaching six figures in private practice is a goal that’s on sooo many therapists’ minds. I know it might sound like a dream, but it’s WAY more doable than you think! I hope this episode is helpful in showing you that reaching $100k in private practice isn’t some big mystery!

In today’s episode, I’m sharing how I transitioned off insurance and refilled my caseload at $250/session. Some clients stayed, and some moved on. I was totally okay with that outcome! The key here? I made sure I had stability first AND a clear plan in place. I did what felt good for my clients, my business, and my nervous system. It worked out exactly as it was meant to, and I know it can for you, too!

Today’s guest is Abby Thomason, an early childhood play therapist and owner of her private practice, Early Emotions. Her Instagram page has blossomed into a thriving business! Through lots of mindset work, strategy, and heart, Abby has built a private practice on HER own terms. In today’s episode, Abby and I chat about what it was like doubling her income, while spending more time with her kids.

Something that comes up a LOT is whether or not therapists should share political content online. You want to speak up and share your opinions, but you’re also unsure of how it will land with your audience. The truth? This topic is SUPER nuanced. I knew it was time to dig into it more here on the podcast! In today’s episode, I’m diving into the topic of ‘should therapists share political content on Instagram’, and how to do so.

Let’s be real - some days, you just don’t have the energy to show up on Instagram. As a therapist (and especially if you’re running a private practice), those low-energy days are totally NORMAL. Content creation doesn’t have to be hard, even on your ‘hard’ days. You can stay visible, support your business, and most importantly, still take care of YOU. In today’s episode, I’m diving into low-effort Instagram strategies for therapists.

In today’s episode, I’m diving into how to get clients from Instagram stories. Believe me - I know how awkward it can feel posting to Instagram stories (especially when you’re first starting out). Stories are HUGE for connection though. Building genuine connections with your people is what’s going to grow your business!

I’m honored to welcome Joe Sanok onto the podcast today! Joe and I chat about what it takes to start a therapy group practice, and if it’s the right move for you. Joe’s solo practice evolved into a group model, and eventually, that transition led him to sell his business altogether. For Joe, it was about sustainability, not just growth.

In today’s episode, I’m diving into the topic of ‘should you list your therapy rates on your website’. I want to dive deeper into WHY I believe this is important. I hope this episode gives you the confidence you need to charge the rate that YOU want, and you know you deserve. Okay, now go list your therapy rates on your website - your future clients will thank you!!

When I think of relatability, reels, and RHONY, Liana is the person who comes to mind! She brings a fun, lighthearted energy to Instagram, even though she digs into pretty serious topics. She is trained in EMDR and specializes in childhood/relationship trauma, addiction, disordered eating, and relationships. While she loves educating her community, she still incorporates HER unique personality into the mix.

Today I’m talking about how to set better boundaries with Instagram. Early on, this was a struggle for me, but four years later, I’ve mastered boundaries with Instagram. I truly believe this is why I’ve been able to stay so consistent with not only one, but TWO accounts. I’m here to show you that it’s possible to manage your time and energy on Instagram while growing your business, too!

Guest Lissette and I discuss getting brand deals on Instagram. I personally signed with Lissette’s agency in August 2024, and it’s been an amazing experience so far. From making $385 in 2021, to already securing $140k under contract for 2025!  If getting brand deals on Instagram is a goal of yours, you do NOT want to miss this episode!!

In today’s episode, I’m talking about how to know if Instagram is really worth all the time & effort for you. This topic was inspired by a therapist in my Private Practice Academy Bundle (PPA) who shared she was in a funk with Instagram and was doubting if it was really driving results toward her goals and getting her results in her business.

In today’s episode, I’m sharing the nitty gritty on intro calls. You’re doing everything you can to turn that potential client into an actual client! But…maybe you’re not feeling certain about your current process. If what you’ve been doing isn’t converting people from your intro calls into private pay therapy clients, this episode is for YOU!

Something that I get asked a LOT from other therapists is how I handle people calling me a liar on the internet and how to handle negative comments. I know it can feel like your worst nightmare when you have trolls coming for you in the comments section. But...I really want to help you understand how common this is, and what to do if/when it happens to you.