Should You Start a Therapy Group Practice with Joe Sanok [episode 38]
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Listen to Should You Start a Therapy Group Practice with Joe Sanok on: Apple Podcasts | Spotify | Youtube | Your player of choice
I’m honored to welcome Joe Sanok onto the podcast today!
Joe Sanok is the author of Thursday is the New Friday: How to Work Fewer Hours, Make More Money, and Spend Time Doing What You Want. It examines how the four-day workweek boosts creativity and productivity.
Joe has been featured in Harvard Business Review, Forbes, NASDAQ, and over 300 business podcast interviews. He is the host of the popular The Practice of the Practice Podcast, which is recognized as one of the Top 50 Podcasts worldwide with 1200+ episodes and over 100,000 downloads each month. Fun fact: Joe hates mint chocolate chip ice cream and most forms of mint.
In today’s episode, Joe and I chat about what it takes to start a therapy group practice, and if it’s the right move for you. Joe’s solo practice evolved into a group model, and eventually, that transition led him to sell his business altogether.
For Joe, it was about sustainability, not just growth. He leaned into tools like SEO and long-term marketing strategies to attract more clients.
Spoiler alert: as a therapist, you don’t have to be on every.single.platform!
But…being visible in more than one place is KEY.
Don’t be afraid to explore marketing with an experimental mindset. Things change FAST - especially in our world today. What works now might not work next year (or even next month)!
We also discuss the emotional side of being a therapist. You’ve probably created some ‘stories’ about yourself, and (sometimes unknowingly), these have a MAJOR impact on your career & everyday life.
Just because you can do therapy forever doesn’t mean you HAVE to. It’s okay to shift and evolve on your career path!
Your productivity isn’t tied to your worth, and you’re still a good human, even on your ‘off’ days.
This conversation with Joe was insightful, honest, and full of wisdom. If you’re considering a move to therapy group practice (or just navigating what’s next), this episode is for YOU!
In this episode, Should You Start a Therapy Group Practice with Joe Sanok, we cover:
Applying the ‘Thursday is the New Friday’ concept to your private practice
Joe’s journey with his private practice
Investing in smart marketing practices like SEO
Identity ‘shifts’ that can happen for therapists
Deconstructing the stories that have shaped & impacted your therapy career
What to look at if you’re considering moving into group practice
Selling group practices
Resources & Links:
⭐️ This episode is sponsored by Alma, the financially rewarding way to go in-network
⭐️ This episode is sponsored by Jane - use code: KELLY2MONTH for a 2-month grace period
⭐️ Private Practice Academy Bundle (PPA)
⭐️ Reels Membership
⭐️ Business Coaching Waitlist
⭐️ Free training
⭐️ Caption Guide
Connect with Joe:
Get his book, Thursday is the New Friday
Check out his website
Listen to Practice of the Practice Podcast
Learn more about membership options
Schedule a free 30-minute consult call
Follow on Instagram
Follow on Facebook
Check out his YouTube
Follow on LinkedIn
Related Episodes:
More about the Business of Therapy podcast:
Are you a passionate therapist that’s burnt out and ready to transition to private pay? You’re asking yourself questions like “how do I build a business?”, “how can I effectively use Instagram to market myself” and “how can I scale a private practice?”
Welcome to the Business of Therapy podcast where we’ll answer those questions and more! Here you’ll find honest conversations about the good and the bad of being a therapist, tactical advice and best practices for marketing yourself on Instagram, and solidarity and community to find your own version of success as a therapist.
Join your host, Kelly McKenna, and her guests as they dive deeper into topics such as navigating burn out, mastering your mindset and boundaries, and tactics and strategies for marketing on Instagram, and more!
Kelly is a licensed therapist and business coach who grew her private practice on Instagram and has helped thousands of other therapists market themselves on social media, and effectively start and scale their private practice.
These episodes will leave you feeling empowered and equipped to take action towards your dream of a successful private practice.
Make sure to hit follow/subscribe so you never miss an episode!
