The Nitty Gritty on Intro Calls [episode 32]
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Listen to The Nitty Gritty on Intro Calls on: Apple Podcasts | Spotify | Youtube | Your player of choice
You work SO hard to get someone to schedule an intro call.
You’re consistently showing up on Instagram. You’re networking, you’re perfecting your Psychology Today profile, and more.
You name it, and you’re DOING it to turn that *potential* client into an *actual* client!
But…maybe you’re not feeling certain about your current process.
If what you’ve been doing isn’t converting people from your intro calls into private pay therapy clients, this episode is for YOU!
In today’s episode, I’m sharing the nitty gritty on intro calls.
Think of the intro call as more of a sales call. This is your opportunity to confirm that this person is your ideal client, and someone you would enjoy working with!
After listening very carefully to what they’re looking for in a therapist, you need to help them see why YOU are the best therapist for them. Confidence is key here!
One of THE most important things you can do is set up your intro call scheduler. Potential clients should be able to easily self-schedule with you. They shouldn’t have to go hunting to find out how to contact you!
This really takes the guesswork out for someone actively looking for a therapist. The process will be sooo much smoother and simpler for everyone. Don’t skip this step!!
I want you to understand what the *actual* intro call should look like with a potential client, too.
Make sure you’re asking questions that will help you clarify WHY this person is seeking therapy. Not everyone will be the right fit for you, and that’s okay!
Whether you decide to move forward in working together or not, transparency and communication will be MUCH appreciated.
Will every single person who schedules an intro call with you become a client?
No, of course not!
But…if you follow this intro call framework and get your intro call scheduler set up, you’re going to get so many MORE clients!
Pay attention to what’s working, and what isn’t working with your intro calls.
It is SO worth it to gain confidence with your intro calls, so you start turning more prospective clients into PAYING clients. You've got this!!
In this episode, The Nitty Gritty on Intro Calls, I cover:
Shifting your mindset to view an intro call as a sales call
Why you need to allow potential clients to self-schedule an intro call
The confirmation email with important, must-know details
What to do when someone doesn’t answer/get on for the intro call
A breakdown of what the *actual* intro call looks like
Questions to ask so you learn WHY someone is seeking therapy
How to handle when someone is a good fit vs. when they’re not
Wrapping up with a reminder about your fees, logistics, & next steps
Resources & Links:
⭐️ This episode is sponsored by Alma, the financially rewarding way to go in-network
⭐️ This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period
⭐️ Private Practice Academy Bundle (PPA)
⭐️ Reels Membership
⭐️ Business Coaching Waitlist
⭐️ Free training
⭐️ Caption Guide
Related Episodes:
More about the Business of Therapy podcast:
Are you a passionate therapist that’s burnt out and ready to transition to private pay? You’re asking yourself questions like “how do I build a business?”, “how can I effectively use Instagram to market myself” and “how can I scale a private practice?”
Welcome to the Business of Therapy podcast where we’ll answer those questions and more! Here you’ll find honest conversations about the good and the bad of being a therapist, tactical advice and best practices for marketing yourself on Instagram, and solidarity and community to find your own version of success as a therapist.
Join your host, Kelly McKenna, and her guests as they dive deeper into topics such as navigating burn out, mastering your mindset and boundaries, and tactics and strategies for marketing on Instagram, and more!
Kelly is a licensed therapist and business coach who grew her private practice on Instagram and has helped thousands of other therapists market themselves on social media, and effectively start and scale their private practice.
These episodes will leave you feeling empowered and equipped to take action towards your dream of a successful private practice.
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