Relatability, Reels, and RHONY with Liana Ross [episode 36]
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Listen to Relatability, Reels, and RHONY with Liana Ross on: Apple Podcasts | Spotify | Youtube | Your player of choice
I’m super excited to welcome Liana Ross onto the podcast today!
Liana Ross is an LMHC-D in New York with about a decade of experience. She is trained in EMDR and specializes in childhood/relationship trauma, addiction, disordered eating, and relationships.
She's the clinical director at Gooding Wellness, a private pay group practice based in Long Island. She is also a co-host of the Long Island therapist meet ups that have grown quickly in the past year!
When I think of relatability, reels, and RHONY (because she’s a huge reality TV fan), Liana is the person who comes to mind! She brings a fun, lighthearted energy to Instagram, even though she digs into pretty serious topics.
In today’s episode, Liana and I chat about relatability, reels, and RHONY.
Liana isn’t brand new to Instagram. She originally started with sharing more health and fitness content, until she made the decision to focus on her therapy account.
Liana eventually discovered my page, and she joined Reels Membership. This was a HUGE turning point for her in her business!
She was ready to niche down and *actually* understand how Instagram could help her, instead of continuing to throw spaghetti at the wall.
Instead of sticking to boring and generic mental health quotes, Liana has gotten super specific in her messaging. She is crystal clear on her niche, and connects well with people needing support with childhood and relationship trauma.
Even though Liana now gains most of her clients from Instagram, she still gets clients OUTSIDE of social media, too. She’s built genuine relationships with other therapists online, which has led to referrals, networking, and more incredible opportunities!
Liana doesn’t overthink her content with Instagram. While she loves educating her community, she still incorporates HER unique personality into the mix.
Content creation doesn’t have to take a ton of time or energy. It should be something that lights you up + fits your season of life, so you CAN stay consistent with showing up!
Liana is super relatable and down-to-earth. She’s done an AMAZING job at showing what’s possible when you consistently put yourself out there as a therapist. I know you’re going to love this episode!!
In this episode, Relatability, Reels, and RHONY with Liana Ross, we cover:
Liana’s journey with Instagram + how guilt & shame initially played a role
Liana’s experience with niching down on Instagram
How Liana has continued to gain clients outside of Instagram
Why creating content for Instagram can feel ‘easier’ after niching down
How Liana uses Reels membership to help with content creation
How building connections w/other therapists on Instagram has impacted Liana’s business
Getting consistent clients from Instagram
Not overthinking content creation + following a routine that works for YOU
Bringing in the ‘human’ aspect + finding confidence as a therapist
Resources & Links:
⭐️ This episode is sponsored by Alma, the financially rewarding way to go in-network
⭐️ This episode is sponsored by Jane - use code: KELLY2MONTH for a 2-month grace period
⭐️ Private Practice Academy Bundle (PPA)
⭐️ Reels Membership
⭐️ Business Coaching Waitlist
⭐️ Free training
⭐️ Caption Guide
Connect with Liana:
Follow on Instagram @yourtrauma.therapist
Check out her website
More about the Business of Therapy podcast:
Are you a passionate therapist that’s burnt out and ready to transition to private pay? You’re asking yourself questions like “how do I build a business?”, “how can I effectively use Instagram to market myself” and “how can I scale a private practice?”
Welcome to the Business of Therapy podcast where we’ll answer those questions and more! Here you’ll find honest conversations about the good and the bad of being a therapist, tactical advice and best practices for marketing yourself on Instagram, and solidarity and community to find your own version of success as a therapist.
Join your host, Kelly McKenna, and her guests as they dive deeper into topics such as navigating burn out, mastering your mindset and boundaries, and tactics and strategies for marketing on Instagram, and more!
Kelly is a licensed therapist and business coach who grew her private practice on Instagram and has helped thousands of other therapists market themselves on social media, and effectively start and scale their private practice.
These episodes will leave you feeling empowered and equipped to take action towards your dream of a successful private practice.
Make sure to hit follow/subscribe so you never miss an episode!
