How to Know if Instagram is Really Worth All the Time & Effort for You [episode 33]
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Listen to How to Know if Instagram is Really Worth All the Time & Effort for You on: Apple Podcasts | Spotify | Youtube | Your player of choice
Today’s episode is inspired by a therapist in my Private Practice Academy Bundle (PPA). She posted in our VIP group, basically saying that she was in a ‘funk’ with Instagram. She wasn’t sure if all of the time and energy she was putting in was worth the little growth she was seeing.
This message really got me thinking about how valuable it is to TALK about this kind of thing.
When we’re struggling with Instagram (or business in general), we think we’re the only ones feeling this way.
But...that couldn’t be further from the truth!
As someone with 2 large platforms and making 7 figures/year from Instagram, I feel this PLENTY of times throughout the year!
I often wonder what the heck I’m doing. Like..am I *actually* reaching people with my content who need to see it??
In today’s episode, I’m talking about how to know if Instagram is really worth all the time & effort for you.
Acknowledging what’s going on, and choosing to NOT quit on those ‘tough’ days is a great first step!
Something that always helps me during challenging times is reconnecting with my ‘why’.
Taking the time to reflect on what your purpose is and what you’re trying to achieve is super important.
You’ll gain clarity on whether you want to put more (or less) effort into Instagram. You’ll have a better idea of your expectations going forward, and what makes sense for YOU right now!
If you’re putting time and effort into Instagram, you need to take things one step at a time.
It’s helpful to have goals with Instagram. But…you should NOT try to achieve all of them at once. That’s only going to lead to more overwhelm, burnout, and nothing performing well!
Instead, choose a specific goal you want to focus on right now.
Maybe you want to fill your caseload with ideal clients from Instagram. Maybe you want to acquire brand deals (one of my big goals with my @sitwithkelly account).
Both of these are amazing goals (and totally doable)!
But…you’re not going to be taking the same steps to fill your caseload as you would getting brand deals.
It’s VITAL that you shift your mindset, and get crystal clear on what matters to you with Instagram. What is your purpose there, and how are you measuring your success?
Instagram is an incredible platform. It allows you to show up authentically, build community, and have a LOT of freaking fun along the way.
I believe in you, and yep…I believe that Instagram can TOTALLY change the game for you!!
In this episode, How to Know if Instagram is Really Worth All the Time & Effort for You, I cover:
Reconnecting with your ‘why’ on a regular basis
Goals examples with Instagram + breaking down HOW to meet those
Why it’s helpful to focus on YOUR specific business goal & what matters most
Resources & Links:
⭐️ This episode is sponsored by Alma, the financially rewarding way to go in-network
⭐️ This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period
⭐️ Private Practice Academy Bundle (PPA)
⭐️ Reels Membership
⭐️ Business Coaching Waitlist
⭐️ Free training
⭐️ Caption Guide
Related Episodes:
More about the Business of Therapy podcast:
Are you a passionate therapist that’s burnt out and ready to transition to private pay? You’re asking yourself questions like “how do I build a business?”, “how can I effectively use Instagram to market myself” and “how can I scale a private practice?”
Welcome to the Business of Therapy podcast where we’ll answer those questions and more! Here you’ll find honest conversations about the good and the bad of being a therapist, tactical advice and best practices for marketing yourself on Instagram, and solidarity and community to find your own version of success as a therapist.
Join your host, Kelly McKenna, and her guests as they dive deeper into topics such as navigating burn out, mastering your mindset and boundaries, and tactics and strategies for marketing on Instagram, and more!
Kelly is a licensed therapist and business coach who grew her private practice on Instagram and has helped thousands of other therapists market themselves on social media, and effectively start and scale their private practice.
These episodes will leave you feeling empowered and equipped to take action towards your dream of a successful private practice.
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