No Energy? No Problem. Low-Effort Instagram Strategies for Therapists [episode 40]
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Let’s be real - some days, you just don’t have the energy to show up on Instagram.
Whether you're feeling anxious, not loving how you look, or life is just ‘lifeing’, getting on Instagram can feel like a BIG ask.
I’ve experienced this recently as I’m pregnant with my first baby, so trust me - I GET it!
As a therapist (and especially if you’re running a private practice), those low-energy days are totally NORMAL.
Thankfully, you don’t have to show up perfectly to market your therapy practice!
Content creation doesn’t have to be hard, even on your ‘hard’ days. You can stay visible, support your business, and most importantly, still take care of YOU.
In today’s episode, I’m diving into low-effort Instagram strategies for therapists.
When it comes to showing up on Instagram, consistency matters WAY more than perfection.
Of course, I want you to be thoughtful about what you’re posting!
But…frequency and message consistency are the key factors here.
Not every post needs to be flawless, or go viral! I DO want you to keep showing up though - don’t skip posting all together.
It’s totally okay to show up ‘imperfectly’ too, regardless of what types of posts you’re sharing! Honestly…these are the ones your audience is going to LOVE + resonate with the most.
I personally love repurposing my old content (like carousel posts) on my low-energy days. You can also share screenshots from your notes app, use B-roll for reels, and even polls or question boxes in your Instagram stories.
All of these low-effort strategies will continue building loyalty and engagement with your audience (especially when you’re just not feelin’ it)!
I recommend planning ahead as much as possible, because these low-energy days are inevitable.
And you know what? If you need to take a break, THAT’S okay, too!
You’re not a failure if you choose to rest over growing your Instagram account. Give yourself permission to be consistent AND flexible!
If you want more support marketing your practice in a sustainable way without burning out, check out the Reels Membership. It’s built to help you grow on Instagram with ease, and will be even MORE helpful on those low-energy days!
In this episode, No Energy? No Problem. Low-Effort Instagram Strategies for Therapists, I cover:
Consistency > perfection with your content
Ideas for ‘minimal effort’ Instagram posts
Planning for the inevitable ‘hard’ days
Giving yourself permission to take a break
Resources & Links:
⭐️ To make creating IG content easier, join the Reels Membership and I'll tell you exactly what to post every week!
⭐️ My quesadilla post example
⭐️ Why I'll never be friends with my clients post example
⭐️ This episode is sponsored by Alma, the financially rewarding way to go in-network
⭐️ This episode is sponsored by Jane - use code: KELLY2MONTH for a 2-month grace period
⭐️ Private Practice Academy Bundle (PPA)
⭐️ Reels Membership
⭐️ Business Coaching Waitlist
⭐️ Free training
⭐️ Caption Guide
Related Episodes:
More about the Business of Therapy podcast:
Are you a passionate therapist that’s burnt out and ready to transition to private pay? You’re asking yourself questions like “how do I build a business?”, “how can I effectively use Instagram to market myself” and “how can I scale a private practice?”
Welcome to the Business of Therapy podcast where we’ll answer those questions and more! Here you’ll find honest conversations about the good and the bad of being a therapist, tactical advice and best practices for marketing yourself on Instagram, and solidarity and community to find your own version of success as a therapist.
Join your host, Kelly McKenna, and her guests as they dive deeper into topics such as navigating burn out, mastering your mindset and boundaries, and tactics and strategies for marketing on Instagram, and more!
Kelly is a licensed therapist and business coach who grew her private practice on Instagram and has helped thousands of other therapists market themselves on social media, and effectively start and scale their private practice.
These episodes will leave you feeling empowered and equipped to take action towards your dream of a successful private practice.
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