How to Get Clients from Instagram Stories [episode 39]
![header graphic for How to Get Clients from Instagram Stories [episode 39]](https://images.squarespace-cdn.com/content/v1/65380a8806f21d6d1e048c01/c6ac4fdd-b96e-475f-8148-a098abbf1466/Kelly+ep.+39+header.png)
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Do you feel like your Instagram stories are falling flat?
You’re posting…but nobody really engages?
Or maybe…you overthink what to post, so you end up not posting at ALL.
If this sounds like you, I promise - you’re not the only one feeling this way!
Believe me - I know how awkward it can feel posting to Instagram stories (especially when you’re first starting out).
Stories are HUGE for connection though. Building genuine connections with your people is what’s going to grow your business!
In today’s episode, I’m diving into how to get clients from Instagram stories.
When I first started on Instagram in 2020, I had NO idea what to share on stories. I started with graphics and polls, and eventually…found my voice (literally).
Fast forward to now - Instagram stories are one of my FAVORITE ways to connect with my followers!
They’re a key piece of my marketing strategy, and feel like a ‘lighter’ content area. Once you find your flow, they can be for you, too!
Instagram stories aren’t just ‘fluff’ - they’re where your audience *actually* gets to know you.
Reels attract, and posts build authority. Stories convert your warmest followers. The people watching already LIKE your vibe. They’re curious, and one step away from saying ‘YES’ to working with you!
You can do sooo much to make Instagram stories both engaging + FUN. If you want to start more convos (which duh, of course you do), use stickers, polls, and question boxes.
People LOVE sharing their thoughts. When they do, listen, respond, and use that feedback for content ideas!
All of this shows that you care, and you’ll continue to build that know-like-trust factor.
At the end of the day, Instagram stories aren't about being ‘perfect’. They’re about you - messy, real, and honest YOU.
Do some planning so you can show up consistently…but don’t stress. I want you to ENJOY showing up and sharing authentically with your followers.
I can’t wait to see what you implement from this episode - I’m cheering you on, always!!
In this episode, How to Get Clients from Instagram Stories, I cover:
My start with IG stories in 2020
Why it’s super important to share on IG stories
How to make IG stories engaging, natural, and FUN
Not overthinking your stories
Resources & Links:
⭐️ Follow Laura Caruso on Instagram @lauracaruso.therapy
⭐️ This episode is sponsored by Alma, the financially rewarding way to go in-network
⭐️ This episode is sponsored by Jane - use code: KELLY2MONTH for a 2-month grace period
⭐️ Private Practice Academy Bundle (PPA)
⭐️ Reels Membership
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⭐️ Free training
⭐️ Caption Guide
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More about the Business of Therapy podcast:
Are you a passionate therapist that’s burnt out and ready to transition to private pay? You’re asking yourself questions like “how do I build a business?”, “how can I effectively use Instagram to market myself” and “how can I scale a private practice?”
Welcome to the Business of Therapy podcast where we’ll answer those questions and more! Here you’ll find honest conversations about the good and the bad of being a therapist, tactical advice and best practices for marketing yourself on Instagram, and solidarity and community to find your own version of success as a therapist.
Join your host, Kelly McKenna, and her guests as they dive deeper into topics such as navigating burn out, mastering your mindset and boundaries, and tactics and strategies for marketing on Instagram, and more!
Kelly is a licensed therapist and business coach who grew her private practice on Instagram and has helped thousands of other therapists market themselves on social media, and effectively start and scale their private practice.
These episodes will leave you feeling empowered and equipped to take action towards your dream of a successful private practice.
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