Getting Brand Deals on Instagram with Lissette Calveiro [episode 34]
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Listen to Getting Brand Deals on Instagram with Lissette Calveiro on: Apple Podcasts | Spotify | Youtube | Your player of choice
I’m super pumped to welcome Lissette Calveiro onto the podcast today!
Lissette Calveiro is a Latina entrepreneur, social media content creator, and business coach for influencers & personal brands looking to master social media from a more human lens.
She is the founder of Influence With Impact®, a creator-forward consultancy offering services across business coaching, talent management, creator education, influencer marketing campaign strategy, and more.
I personally signed with Lissette’s agency in August 2024, and it’s been an amazing experience so far. I’ve seen a LOT of growth with my brand partnerships over the last few years.
From making $385 in 2021, to already securing $140k under contract for 2025 is WILD to me!!
Brand deals probably seem super fun and intriguing, but…they’re not always easy to get.
You’ll need to develop certain skills as a creator, build a strong community, and more. It’s totally worth investing the time and energy into if you’re feeling pulled to do so though!
In today’s episode, Lissette and I discuss getting brand deals on Instagram.
Lissette has a unique perspective of influencer marketing. She’s been on BOTH sides of this space, and really learned how vital it is to have a solid, personal brand.
She hasn’t been afraid to evolve within her niche over the years, and embrace ‘newness’. It’s okay to be a beginner - people love + resonate with that!
When you have a goal to pursue brand deals on Instagram, don’t be afraid to experiment. Once you get more of a feel of what lights you up + what connects with your audience, THEN you can focus on curating your content.
We also dive into finding brands to pitch, what to charge when you’re approaching brands, and what ‘successful’ brand campaigns look like.
Consistently putting yourself out there on Instagram can be a lot. Make sure to honor your privacy AND show your personality. Infusing authenticity into your storytelling WILL better connect you with your community + brands!
This was a super value-packed conversation with Lissette. If getting brand deals on Instagram is a goal of yours, you do NOT want to miss this episode!!
In this episode, Getting Brand Deals on Instagram with Lissette Calveiro, we cover:
Lissette’s unique experience with working on both sides of influencer marketing
How Lissette’s niche has changed + evolved over the years
How Influence with Impact came about
Advice for therapists who eventually want to pursue brand deals on Instagram
Finding brands to pitch for potential partnerships
Figuring out what to charge when approaching brands + negotiations & rate sheets
How brands evaluate the ‘success’ of a campaign after completion
Rapid fire Q&A (questions submitted by my Instagram community)
Resources & Links:
⭐️ This episode is sponsored by Alma, the financially rewarding way to go in-network
⭐️ This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period
⭐️ Private Practice Academy Bundle (PPA)
⭐️ Reels Membership
⭐️ Business Coaching Waitlist
⭐️ Free training
⭐️ Caption Guide
Connect with Lissette:
Follow on Instagram @lissettecalv and @influencewithimpact
Check out her website
More about the Business of Therapy podcast:
Are you a passionate therapist that’s burnt out and ready to transition to private pay? You’re asking yourself questions like “how do I build a business?”, “how can I effectively use Instagram to market myself” and “how can I scale a private practice?”
Welcome to the Business of Therapy podcast where we’ll answer those questions and more! Here you’ll find honest conversations about the good and the bad of being a therapist, tactical advice and best practices for marketing yourself on Instagram, and solidarity and community to find your own version of success as a therapist.
Join your host, Kelly McKenna, and her guests as they dive deeper into topics such as navigating burn out, mastering your mindset and boundaries, and tactics and strategies for marketing on Instagram, and more!
Kelly is a licensed therapist and business coach who grew her private practice on Instagram and has helped thousands of other therapists market themselves on social media, and effectively start and scale their private practice.
These episodes will leave you feeling empowered and equipped to take action towards your dream of a successful private practice.
Make sure to hit follow/subscribe so you never miss an episode!
