Consistent Posting Is Step One - Here’s What Comes Next [episode 45]
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Listen to Consistent Posting Is Step One - Here’s What Comes Next on: Apple Podcasts | Spotify | YouTube | Your player of choice
Let’s talk about the REAL side of showing up on Instagram consistently.
You’re showing up, creating content, AND posting consistently.
But…you’re not getting the results you want. You feel like nothing is working, and you’re wondering what the heck you’re missing!
If you’re in that “I’m doing everything right, but nothing’s working” phase, you’re NOT alone. This is something I hear super often from therapists!
Yes, the consistency piece is crucial, but it’s not the ONLY step.
In today's episode, I'm talking about why consistent posting is step one + what comes next.
What often gets missed is the whole strategy BEHIND the content. This is the stuff that really moves the needle!
I know how easy it can be to fall into the comparison trap. You see how well other therapists are doing on Instagram, and it's frustrating when you're not seeing the results you want.
Sure, some people will have major success right away…but that's NOT the norm.
My own growth was pretty slow and steady. I showed up every day for MONTHS before I saw real results!
I started with 0 followers, and now I have 2 accounts that are around 90k followers (@sitwithkelly) and 40k followers (@businessoftherapy). Even though it was a bit of a "slow burn," it has all been worth it!!
You've got to be willing to niche down and be crystal clear in your messaging. You should be creating content that is both shareable AND saveable (i.e., reels and carousels).
You should be showing up regularly in your stories and ACTIVELY selling your offers there. I know it can feel a little scary at first, but the more you do it, the easier it will become!
Building genuine relationships and connections with your followers is sooo important, too. If you're just showing up to share content and not connecting with anyone, you're missing out!
I hope this episode encourages you to rethink what "consistency" means. It's not just consistent posting - it's about intentionality!
And…if you're craving more, I'd love to support you with all of this inside the Private Practice Academy Bundle (PPA).
It's super rewarding to see your marketing "click" into place. Let's make your content work FOR you, friend!!
In this episode, Consistent Posting Is Step One - Here’s What Comes Next, I cover:
Realizing that you’re NOT the only person who’s struggling with Instagram
Factors beyond “consistency” that go into effective Instagram marketing
How PPA can truly support you with Instagram & *finally* see results
Why mastering marketing makes it so much easier to take action & grow faster
Resources & Links:
⭐️ PPA is 53% OFF until 6/12! Sign up here!
⭐️ Check out PPA alumni Abby on Instagram @exhaleforeight
⭐️ This episode is sponsored by Alma, the financially rewarding way to go in-network
⭐️ This episode is sponsored by Jane - use code: KELLY2MONTH for a 2-month grace period
⭐️ Private Practice Academy Bundle (PPA)
⭐️ Reels Membership
⭐️ Business Coaching Waitlist
⭐️ Free training
⭐️ Caption Guide
Related Episodes:
More about the Business of Therapy podcast:
Are you a passionate therapist that’s burnt out and ready to transition to private pay? You’re asking yourself questions like “how do I build a business?”, “how can I effectively use Instagram to market myself” and “how can I scale a private practice?”
Welcome to the Business of Therapy podcast where we’ll answer those questions and more! Here you’ll find honest conversations about the good and the bad of being a therapist, tactical advice and best practices for marketing yourself on Instagram, and solidarity and community to find your own version of success as a therapist.
Join your host, Kelly McKenna, and her guests as they dive deeper into topics such as navigating burn out, mastering your mindset and boundaries, and tactics and strategies for marketing on Instagram, and more!
Kelly is a licensed therapist and business coach who grew her private practice on Instagram and has helped thousands of other therapists market themselves on social media, and effectively start and scale their private practice.
These episodes will leave you feeling empowered and equipped to take action towards your dream of a successful private practice.
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