I’m honored to welcome Licensed Clinical Social Worker Sarah Bolor to the podcast! In today’s episode, we’re talking about how Sarah 3x her income in 4 months. If you’ve ever wondered whether it’s really possible to grow a profitable private practice while still working a full-time job, Sarah’s story is going to inspire you BIG time!

I’m excited to welcome holistic trauma therapist Jaclyn Sappah to the podcast today! In today’s episode, we’re diving into the secret to getting 29 clients from Instagram in 9 months. If you’ve ever felt like Instagram is “working” but not actually bringing in clients, Jaclyn’s story will definitely hit home!

If your Instagram isn’t bringing in clients, it’s usually a balance problem. Most therapists lean too far one way - either constantly teaching OR constantly relating. You need BOTH working together if you really want to fill your caseload! In today's episode, I'm talking about how to balance connection vs. authority content on Instagram, so you actually get clients.

Ever feel like your private practice is growing, but your to-do list is growing even faster? If so, it’s probably time to hire a virtual assistant! One of the FIRST things I recommend once your caseload is full is getting support behind the scenes. Hiring a VA will allow you to get that time back AND do the things you love. In today's episode, I'm talking about hiring a virtual assistant.

Building a premium private pay practice does NOT happen overnight (nor by accident). In today’s episode, I’m joined by couples therapist Alea DiGirolamo to talk about how to network and get private pay clients. If you are trying to build a premium private pay practice, Alea’s story is a reminder that you do NOT need to do everything “perfectly.”

Your Instagram bio is one of the most overlooked parts of your marketing. But it’s also one of the MOST important! ​If your goal is to fill your caseload with private pay clients, your bio needs to be doing a LOT more heavy lifting than you think! In today's episode, I'm diving into how to optimize your IG bio to attract private pay therapy clients.

If you’ve been feeling like Instagram is harder than it used to be, you’re not wrong. What worked in 2020 (or even last year) isn’t what’s working now. Reels are KEY to growing on Instagram. Once you know what you’re doing, they can be sooo much fun to create!! In today's episode, I'm sharing what’s working with Instagram Reels in 2026.

I’m excited to welcome trauma therapist Irene Koutsidis-Martelli to the podcast today! By the time this episode is released, Irene will most likely have her 2nd little one here! Our conversation is SUCH a powerful reminder that you truly get to build your business around your life (not the other way around). In today’s episode, we’re talking about building a private pay practice as a new mom.

Brand deals are one of my FAVORITE parts of my business! They’re creative, flexible, and feel like a hobby I get paid for. In this season of life as a new mom, they’ve been such a fun AND supportive stream of income! In today's episode, I'm diving into how I earned $200,738 from brand deals in 2025 as an Instagram therapist.

Today’s guest, EMDR therapist Carolyn Solo, is proof that you don’t need to have a huge audience to create meaningful income and impact. Carolyn has built an incredibly successful second business, helping therapists launch EMDR intensives. In today’s episode, we’re talking about scaling beyond 1-1 therapy with a small Instagram audience.

If you’ve ever had a launch not go the way you planned, this episode is for you. I typically put the Private Practice Academy Bundle (PPA) on sale a few times a year. This time, I set a lofty goal of 50. After the initial 3-day flash, I had 21.  Unfortunately, that was only 42% of my goal. So, I looked at the data. In today's episode, I'm diving into a BTS of how I turned around my FLOPPED launch.

Five years ago, I NEVER would have believed I could earn $854,316 in one year, but here we are! One of my proudest moments of 2025? Fully funding my 16-week maternity leave so I could step away and really soak in time with my new baby. And guess what? My business still THRIVED! In today's episode, I'm talking about how I earned $854,316 in 2025.

Let’s clear something up right now: hyper-niching is NOT dead. If you want private-pay clients, you HAVE to niche down. People don’t pay $200-$250+ per session for a “general therapist.” They pay for someone who deeply understands them. If you’re speaking to everyone, you’re speaking to no one. In today's episode, I'm diving into hyper-niching and why it’s not “dead” in 2026.

Since launching this podcast in August 2024, it has reached over 61k downloads and generated $82,500 for my business. It has also deepened trust with my audience, sparked meaningful conversations, and supported consistent enrollment in my offers. In today's episode, I'm pulling back the curtain on what my podcasting journey has looked like and talking about how, when, & why to start a podcast.

I’m excited to welcome Licensed Clinical Social Worker Caitlin Silverstein to the podcast! Caitlin shares how she went from earning $45/session with an insurance-based group practice to now charging up to $250/session! The best part? She didn’t blow up her caseload or completely burn out to do so! In today’s episode, we’re diving into how she rebuilt her caseload by going private pay.

Today’s episode is my first recording as a mom! Motherhood has been incredibly beautiful, but also  deeply humbling and very hard. ​And taking mat leave as a business owner is VERY different when there’s no HR department, no paid leave, and no magical return date! In today's episode, I'm sharing my thoughts on returning from mat leave as a therapist & business owner (and the unspoken reality).

Networking is one of the most underrated (and coolest) parts of being a therapist online! And no, it’s not about being salesy, awkward, or “schmoozy.” It’s about building REAL relationships with people who share your values + care deeply about their work! In today's episode, I'm talking about how to build strong referral relationships and network with private pay therapists.

We all know creating new content is super important! But doing it every single day?? That’s a fast track to burnout. If you’ve been putting pressure on yourself to constantly reinvent the wheel, this episode is your permission slip to slow down. In today's episode, I'm sharing lazy content creator hacks for Instagram therapists.

In today’s episode, I’m chatting with licensed mental health counselor Michelle Stiles about the reality of balancing a full-time job & starting a private practice. We also talk about the importance of niching down and learning how to market yourself with confidence. This episode is a beautiful reminder that slow growth, brave decisions, and the right support can completely change your business!

The new year is here, which means I’m back from maternity leave and diving into ALL things 2026 planning! Annual planning as a private-practice therapist isn’t about being rigid. It’s not about getting every detail perfect. It’s about stepping into CLARITY. When you’re crystal clear on what matters and what you’re capable of, you will create a business and life that feels aligned!