If you’ve been feeling like Instagram is harder than it used to be, you’re not wrong. What worked in 2020 (or even last year) isn’t what’s working now. Reels are KEY to growing on Instagram. Once you know what you’re doing, they can be sooo much fun to create!! In today's episode, I'm sharing what’s working with Instagram Reels in 2026.

I’m excited to welcome trauma therapist Irene Koutsidis-Martelli to the podcast today! By the time this episode is released, Irene will most likely have her 2nd little one here! Our conversation is SUCH a powerful reminder that you truly get to build your business around your life (not the other way around). In today’s episode, we’re talking about building a private pay practice as a new mom.

Brand deals are one of my FAVORITE parts of my business! They’re creative, flexible, and feel like a hobby I get paid for. In this season of life as a new mom, they’ve been such a fun AND supportive stream of income! In today's episode, I'm diving into how I earned $200,738 from brand deals in 2025 as an Instagram therapist.

Today’s guest, EMDR therapist Carolyn Solo, is proof that you don’t need to have a huge audience to create meaningful income and impact. Carolyn has built an incredibly successful second business, helping therapists launch EMDR intensives. In today’s episode, we’re talking about scaling beyond 1-1 therapy with a small Instagram audience.

If you’ve ever had a launch not go the way you planned, this episode is for you. I typically put the Private Practice Academy Bundle (PPA) on sale a few times a year. This time, I set a lofty goal of 50. After the initial 3-day flash, I had 21.  Unfortunately, that was only 42% of my goal. So, I looked at the data. In today's episode, I'm diving into a BTS of how I turned around my FLOPPED launch.

Five years ago, I NEVER would have believed I could earn $854,316 in one year, but here we are! One of my proudest moments of 2025? Fully funding my 16-week maternity leave so I could step away and really soak in time with my new baby. And guess what? My business still THRIVED! In today's episode, I'm talking about how I earned $854,316 in 2025.

Let’s clear something up right now: hyper-niching is NOT dead. If you want private-pay clients, you HAVE to niche down. People don’t pay $200-$250+ per session for a “general therapist.” They pay for someone who deeply understands them. If you’re speaking to everyone, you’re speaking to no one. In today's episode, I'm diving into hyper-niching and why it’s not “dead” in 2026.

Since launching this podcast in August 2024, it has reached over 61k downloads and generated $82,500 for my business. It has also deepened trust with my audience, sparked meaningful conversations, and supported consistent enrollment in my offers. In today's episode, I'm pulling back the curtain on what my podcasting journey has looked like and talking about how, when, & why to start a podcast.

I’m excited to welcome Licensed Clinical Social Worker Caitlin Silverstein to the podcast! Caitlin shares how she went from earning $45/session with an insurance-based group practice to now charging up to $250/session! The best part? She didn’t blow up her caseload or completely burn out to do so! In today’s episode, we’re diving into how she rebuilt her caseload by going private pay.

Today’s episode is my first recording as a mom! Motherhood has been incredibly beautiful, but also  deeply humbling and very hard. ​And taking mat leave as a business owner is VERY different when there’s no HR department, no paid leave, and no magical return date! In today's episode, I'm sharing my thoughts on returning from mat leave as a therapist & business owner (and the unspoken reality).

Networking is one of the most underrated (and coolest) parts of being a therapist online! And no, it’s not about being salesy, awkward, or “schmoozy.” It’s about building REAL relationships with people who share your values + care deeply about their work! In today's episode, I'm talking about how to build strong referral relationships and network with private pay therapists.

We all know creating new content is super important! But doing it every single day?? That’s a fast track to burnout. If you’ve been putting pressure on yourself to constantly reinvent the wheel, this episode is your permission slip to slow down. In today's episode, I'm sharing lazy content creator hacks for Instagram therapists.

In today’s episode, I’m chatting with licensed mental health counselor Michelle Stiles about the reality of balancing a full-time job & starting a private practice. We also talk about the importance of niching down and learning how to market yourself with confidence. This episode is a beautiful reminder that slow growth, brave decisions, and the right support can completely change your business!

The new year is here, which means I’m back from maternity leave and diving into ALL things 2026 planning! Annual planning as a private-practice therapist isn’t about being rigid. It’s not about getting every detail perfect. It’s about stepping into CLARITY. When you’re crystal clear on what matters and what you’re capable of, you will create a business and life that feels aligned!

Today, I’m taking you back in time to visit the 3 reels that COMPLETELY shifted the trajectory of my business. If you’ve ever felt embarrassed, awkward, or straight-up cringey when you first start posting on Instagram… SAME. But once I pushed past the fear, things started happening. I’m talking BIG things. Reels truly changed everything for me. They can absolutely change everything for you, too!

Ever felt like your Instagram content isn’t working the way you want it to? You’re definitely not alone! But you DO need a strategy. When you understand the purpose behind each format, Instagram suddenly becomes sooo much easier, fun, AND effective! In today's episode, I'm talking about the Instagram content format to focus on for success as a therapist.

I’m excited to welcome trauma therapist Lauren Auer to the podcast! In today’s episode, we’re going BTS of 20 million views on reels and talking about the real pros and cons of going viral. What I love about Lauren is that her entire Instagram presence is rooted in HELPING people. She’s not chasing trends or forcing growth. That intention has created an amazing ripple effect in her business.

Today's episode is a FUN one because it's my first Q&A-style episode! It was inspired by a recent reel I shared, where I opened up about making $829,845 from a single course. Not an overnight success, but this course is a beautiful example of what consistency, refining, and serving deeply can do. In today's episode, I'm talking all about courses & scaling beyond 1:1 therapy.

Instagram analytics can feel like an entirely different language. But those numbers aren't here to intimidate you; they're here to give you clarity! When you understand your analytics, you start making decisions based on what's actually working to bring dream clients into your practice! In today's episode, I'm breaking down the Instagram analytics therapists need to pay attention to.

It's Thanksgiving week in the U.S., which feels like the perfect moment to slow down and really sit in gratitude. Building a business is no small thing. But it's also one of THE most meaningful and empowering journeys you'll ever take! In today's episode, I'm talking about building a business you're actually grateful for.