How This Therapist 2x Her Instagram Following and 5x Her Email List in 6 Months with Christina Ennabe [episode 18]
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Listen to How This Therapist 2x Her Instagram Following and 5x Her Email List in 6 Months with Christina Ennabe on: Apple Podcasts | Spotify | Youtube | Your player of choice
I’m excited to welcome Christina Ennabe onto the podcast today!
Christina Ennabe is a New Hampshire-based therapist who specializes in OCD and anxiety. She helps those who are type A perfectionists overcome self-doubt and build trust. Christina understands the struggles that her high-achiever clients experience, because she’s lived them herself. Not only is she a coach or therapist to her clients, but she’s an ally for them as they move toward self-discovery and empowerment!
Christina and I began working together earlier this year. She was seeing some growth with her private practice, but was feeling ‘stuck’ on how to get to the next level. Christina was tired of clients simply ‘coming and going’, like a revolving door. She was ready for a full caseload, and to be in control of getting clients on HER terms.
Fast forward to now - Christina has grown from 16k to over 28k followers on Instagram. She’s also 5x her email list, and grown from 400 email list subscribers to almost 2000. Talk about some impressive growth!!
Not only has Christina majorly added to her social media following and email list, but she’s also expanded her offerings to coaching and course creation.
In today’s episode, we’re chatting about how Christina 2x her Instagram following and 5x her email list in 6 months. As a therapist, Christina knew Instagram was the place she wanted to focus her growth efforts. She felt like it was a fun platform where she could get her voice out and reach more people who needed her expertise.
Christina also had a desire to create a course, specifically for those struggling with OCD. She was starting to reach capacity with her 1-1 clients, and yeah...burnout was starting to creep in.
Christina shares what her first course launch experience was like, compared to her second (spoiler - they were a night and day difference)! She utilized marketing tools like ManyChat on Instagram, which helped her get more people to her email list.
She also created a free webinar to help with her launch promotion. This webinar was waaay out of Christina’s comfort zone, but led to 500 sign-ups, and yep...more ‘ready-to-buy’ people on her email list!
One of the biggest lessons Christina has learned along the way is the power in showing up as an authentic human being (flaws and all). Making your story a part of your marketing is powerful - this can NEVER be replicated by someone else!
Christina has a strong desire to help more people, and get more information out about OCD with the ICBT framework. She recognized that she was approaching burnout, and she needed to change things up so she could stay in this field.
I’m sooo proud of the work Christina has done, and how she chooses to FULLY show up as herself. Get ready to be excited and inspired after hearing her story!!
In this episode, How This Therapist 2x Her Instagram Following and 5x Her Email List in 6 Months with Christina Ennabe, we cover:
The ‘slower’ growth & roadblocks Christina was experiencing in her business and how that’s changed since working together
Christina’s ‘why’ for wanting to show up on Instagram
Why Christina chose to create a course and her excitement around relaunching it
How Christina 5x her email list subscribers
The free webinar Christina created and promoted to launch her course
Why showing up as an authentic human is what people really want
Christina’s recent course launch results + what she did differently
Putting more effort into your offers upfront so they will pay off later
Moving away from a ‘perfectionist’ mindset when launching your first course
Resources & Links:
⭐️ This episode is sponsored by Alma, the financially rewarding way to go in-network
⭐️ This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period
⭐️ Private Practice Academy Bundle (PPA)
⭐️ Reels Membership
⭐️ Check out Manychat (affiliate link)
⭐️ Business Coaching Waitlist
⭐️ Free training
⭐️ Caption Guide
Some links referenced above are affiliate links which means we may receive a small commission at no extra cost to you. Thank you for your support!
Connect with Christina:
Follow on Instagram @christinacounsels
Related Episodes:
More about the Business of Therapy podcast:
Are you a passionate therapist that’s burnt out and ready to transition to private pay? You’re asking yourself questions like “how do I build a business?”, “how can I effectively use Instagram to market myself” and “how can I scale a private practice?”
Welcome to the Business of Therapy podcast where we’ll answer those questions and more! Here you’ll find honest conversations about the good and the bad of being a therapist, tactical advice and best practices for marketing yourself on Instagram, and solidarity and community to find your own version of success as a therapist.
Join your host, Kelly McKenna, and her guests as they dive deeper into topics such as navigating burn out, mastering your mindset and boundaries, and tactics and strategies for marketing on Instagram, and more!
Kelly is a licensed therapist and business coach who grew her private practice on Instagram and has helped thousands of other therapists market themselves on social media, and effectively start and scale their private practice.
These episodes will leave you feeling empowered and equipped to take action towards your dream of a successful private practice.
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