Being a GREAT Therapist is the Best Marketing with Dr. Elisabeth Morray [episode 30]
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Listen to Being a GREAT Therapist is the Best Marketing with Dr. Elisabeth Morray on: Apple Podcasts | Spotify | Youtube | Your player of choice
I’m very excited to welcome Dr. Elisabeth Morray onto the podcast today!
Dr. Elisabeth Morray is a licensed psychologist who has done AMAZING work in her career as a therapist. She’s spent time in leadership and facilitating continuing education training in Acceptance and Commitment Therapy to thousands of licensed clinicians. Elisabeth is currently the VP of Clinical at Alma, a platform that supports the practices of over 24,000 behavioral health clinicians.
When it comes to seeing success as a therapist in private practice, it’s VITAL that you have strong clinical skills. You want to be able to attract your ideal client, serve them really well, AND retain them.
Two of the major components that factor into this are clinical supervision and professional development. I knew Elisabeth was the perfect guest to bring on to chat about these topics!
In today’s episode, Elisabeth and I discuss why being a GREAT therapist is the best marketing.
If you want to see long-term success in your private practice, clinical supervision can be extremely helpful in doing so. As therapists, we’re accustomed to encouraging our clients to grow and evolve in their lives. So…why shouldn’t we be willing to do the same?!
As clinicians, having a space that is solely devoted to learning and expanding is super valuable. When choosing a clinical supervisor, it’s important to find someone you align with + works with a similar niche. This is someone who will continue shaping your professional identity as a therapist.
It’s okay to be picky. You should be well-matched AND inspired by what this person is doing in their career!
Along with clinical supervision, peer supervision groups can be very impactful. Gaining an outside perspective + accountability from others to show you what’s possible is HUGE!
Sure, you can have the best marketing out there. But…if you don’t have solid clinical skills to go along with that, you’re going to experience a LOT of client turnover.
You’ve got to be willing to invest in yourself if you want to have a thriving private practice. Exploring continuing education and professional development will allow you to build a tool kit that will serve you AND your clients well today, and for the future!
While your certifications and qualifications are significant (and something to be very proud of), they’re not the most important things to your clients. At the end of the day, your clients want someone who truly cares about them.
They want to feel seen and heard. They want to feel like you’re ‘meshing’ well, and that you can help them make progress on their therapy journey. ALL of that matters more than a ton of letters behind your name!
I know it can be difficult to balance pieces like clinical supervision and professional development - especially with a busy private practice. But…choosing to embrace your current skills + pursue NEW skills and growth for years to come is sooo worthwhile.
Being a GREAT therapist is the best marketing for you and your business, and it’s more doable than you think. This was such a value-packed conversation with Elisabeth - I know you’re going to love it!
In this episode, Being a GREAT Therapist is the Best Marketing with Dr. Elisabeth Morray, we cover:
Why clinical supervision is super important
How clinical supervision changes for therapists throughout their careers
How to find a clinical supervisor when you’re in private practice
Benefits of having ongoing clinical supervision
Peer supervision groups + finding the right one for you
How continuing education can impact your work & identity as a therapist
Why your certifications & qualifications will only go so far with your clients
Continuing to prioritize professional development & supervision with a busy private practice
Professional development & training offered by Alma
Balancing the desire to invest in your skills while also stepping into your private practice
Resources & Links:
⭐️ This episode is sponsored by Alma, the financially rewarding way to go in-network
⭐️ This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period
⭐️ Private Practice Academy Bundle (PPA)
⭐️ Reels Membership
⭐️ Business Coaching Waitlist
⭐️ Free training
⭐️ Caption Guide
Connect with Elisabeth:
Follow on LinkedIn
Related Episodes:
More about the Business of Therapy podcast:
Are you a passionate therapist that’s burnt out and ready to transition to private pay? You’re asking yourself questions like “how do I build a business?”, “how can I effectively use Instagram to market myself” and “how can I scale a private practice?”
Welcome to the Business of Therapy podcast where we’ll answer those questions and more! Here you’ll find honest conversations about the good and the bad of being a therapist, tactical advice and best practices for marketing yourself on Instagram, and solidarity and community to find your own version of success as a therapist.
Join your host, Kelly McKenna, and her guests as they dive deeper into topics such as navigating burn out, mastering your mindset and boundaries, and tactics and strategies for marketing on Instagram, and more!
Kelly is a licensed therapist and business coach who grew her private practice on Instagram and has helped thousands of other therapists market themselves on social media, and effectively start and scale their private practice.
These episodes will leave you feeling empowered and equipped to take action towards your dream of a successful private practice.
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