How to Get Therapy Clients With $0 to Spend on Marketing [episode 25]
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How unusual is it that therapists can start their business with virtually NO startup costs?
When you stop and think about it…it’s actually pretty cool!
Starting part-time with your private practice is very doable with virtual therapy. As therapists, we can start with very little risk or financial investment. But..we can make an INCREDIBLE income for ourselves and our families!
Let’s say your goal is to see 3 patients each week at $200/session. That would be an extra $2400 for you every month! Pretty exciting to think about, right??
Even if you’re brand new and have $0 to put into your private practice upfront, it’s totally possible to still get clients. I have three proven strategies to help you do just that!
In today’s episode, I’m talking about how to get therapy clients with $0 to spend on marketing. But..before you implement any of these strategies I’m sharing, you need to niche down.
You’ve got to be super specific with who you’re helping in your messaging. That doesn’t mean all of your clients will be a clone of each other - of course you will have diversity within your workload!
For me, I specialize in working with anxious, millennial women. I understand their struggles and I know how to speak right to them. You can always change your mind as you go, but do NOT skip this step. Otherwise, none of what I’m sharing here will really benefit you!
One great strategy you can use is Psychology Today. Start by setting up and optimizing your profile (again, be VERY niched in your messaging). People are actively seeking out therapists here, so it’s an ideal way to get clients ASAP!
I have a whole module dedicated to helping you make the most out of your Psychology Today profile in PPA. Many therapists in the program have seen success when doing this, so I promise - it works!
Another awesome strategy (and probably my favorite) is utilizing Instagram. No shocker there, right?!
Instagram really is THE best tool that allows you to connect with your ideal client and fill your caseload. Not only that, but you can network with other therapists, which will lead to future referrals.
Putting yourself out there + being ‘social’ on Instagram doesn’t have to be complicated. It can actually be a LOT of fun, and lead to beautiful growth for your business!
I’ve got one more strategy that can help you get therapy clients with $0 to spend on marketing…but you’ll have to tune into the episode to hear what that is!
Once you start gaining clients using these free and/or low-cost resources, you should be re-investing back into your business, too.
I mean...how fast do you want to be successful? How good do you want your business to feel?
If you want faster results, more income, and more fulfillment, I want to encourage you to get support along the way. Whether that’s coaching, courses, or bringing on a team member, invest in support that makes sense for you and YOUR goals.
I hope this episode shows you that building your private practice is VERY much within your reach. No, you don’t need a ton of money saved up or the ‘perfect’ business plan before you start.
2025 is going to be your year. It’s time to bet on yourself, and make your dreams a reality, friend!!
In this episode, How to Get Therapy Clients With $0 to Spend on Marketing, I cover:
Why you really need to niche down & be specific with who you’re helping
Creating a standout profile with Psychology Today to use as your website
Getting on Instagram + using it as a networking tool
Accepting insurance panels with Alma
The importance of re-investing back into your business
Resources & Links:
⭐️ To get a free 6-month trial of Psychology Today email me at support@sitwithkelly.com
⭐️ This episode is sponsored by Alma, the financially rewarding way to go in-network
⭐️ This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period
⭐️ Private Practice Academy Bundle (PPA)
⭐️ Reels Membership
⭐️ Business Coaching Waitlist
⭐️ Free training
⭐️ Caption Guide
Related Episodes:
More about the Business of Therapy podcast:
Are you a passionate therapist that’s burnt out and ready to transition to private pay? You’re asking yourself questions like “how do I build a business?”, “how can I effectively use Instagram to market myself” and “how can I scale a private practice?”
Welcome to the Business of Therapy podcast where we’ll answer those questions and more! Here you’ll find honest conversations about the good and the bad of being a therapist, tactical advice and best practices for marketing yourself on Instagram, and solidarity and community to find your own version of success as a therapist.
Join your host, Kelly McKenna, and her guests as they dive deeper into topics such as navigating burn out, mastering your mindset and boundaries, and tactics and strategies for marketing on Instagram, and more!
Kelly is a licensed therapist and business coach who grew her private practice on Instagram and has helped thousands of other therapists market themselves on social media, and effectively start and scale their private practice.
These episodes will leave you feeling empowered and equipped to take action towards your dream of a successful private practice.
Make sure to hit follow/subscribe so you never miss an episode!
