336k Followers in Two Years: Nadia Fiorita’s Reels Strategy as a Therapist [episode 15]
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Listen to 336k Followers in Two Years: Nadia Fiorita’s Reels Strategy as a Therapist on: Apple Podcasts | Spotify | Youtube | Your player of choice
I’m excited to welcome Nadia Fiorita onto the podcast today!
Nadia Fiorita is a Miami-based licensed therapist with a modern and authentic approach. She specializes in working with busy women and adolescent girls who struggle with high-functioning anxiety + are looking to gain control over feelings of anxiousness, self-doubt + perfectionism. She works with her clients to build a more optimistic mindset + develop lasting confidence. She is passionate about helping women because she has her own personal journey, so she really gets it!
Nadia and I connected in spring 2022 when she joined Reels Membership, and then PPA shortly after. She was ready to lean more into Instagram and connect with her ideal client there, but she needed more direction and clarity on how to do so.
After working together for a few months, she went from 3k followers on Instagram, to over 100k. Fast forward to now - she has a full private pay caseload, 336k followers on Instagram, and has had multiple Reels go mega viral. Talk about some INCREDIBLE growth in two years’ time!!
In today’s episode, we’re chatting about Nadia’s Reels strategy as a therapist, and how she’s reached 336k followers in two years. Nadia has built a MASSIVE following on Instagram, and has done so by primarily using Reels.
This first MEGA viral Reel brought up allll the emotions for Nadia - shock, excitement, overwhelm, and everything in between. She had a much larger audience now, so she was feeling more pressure to show up as the ‘expert’ in every way. Of course...imposter syndrome crept in, too.
Nadia didn’t let these emotions stop her from showing up on Instagram. She continued creating content that was clear + spoke directly to her ideal client. Her messaging was landing well, because she was helping her audience feel seen, heard, and understood!
Nadia stayed consistent with her posting strategy, and she focused on quality over quantity with her content. All of this led to her having more and more Reels go viral. She even added over 20k subscribers to her email list. Seriously amazing, right?!
Repurposing content has been a key component in Nadia’s Instagram strategy. She enjoys mixing up her content with both Reels + carousel posts, and loves having flexibility in her plan.
Nadia has learned that taking action (even when it feels scary) can lead to powerful results. She KNOWS how to create valuable content for her community. She’s passionate about helping more people overcome the things that are holding them back, because she’s been there, too.
There really is sooo much opportunity available with Instagram today. Nadia’s story will show you what’s possible when you’re committed + TRULY ready to grow as a therapist!
In this episode, 336k Followers in Two Years: Nadia Fiorita’s Reels Strategy as a Therapist, we cover:
Nadia’s start with Instagram in 2022 + the insane growth she’s experienced since then
How Nadia went viral after just a few months of us working together
The increased pressure + imposter syndrome that comes with a large audience
Nadia’s content creation strategy that’s led to multiple Reels going viral
2 Reels that went mega viral, resulting in 20k+ email list subscribers for Nadia
How Nadia repurposes content to go viral again and again
What Nadia’s current content creation process is like with team support
How often Nadia was posting content early on vs. now
Nadia’s best advice for therapists wanting to grow their Instagram following
Resources & Links:
⭐️ This episode is sponsored by Alma, the financially rewarding way to go in-network
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⭐️ Private Practice Academy Bundle (PPA)
⭐️ Reels Membership
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More about the Business of Therapy podcast:
Are you a passionate therapist that’s burnt out and ready to transition to private pay? You’re asking yourself questions like “how do I build a business?”, “how can I effectively use Instagram to market myself” and “how can I scale a private practice?”
Welcome to the Business of Therapy podcast where we’ll answer those questions and more! Here you’ll find honest conversations about the good and the bad of being a therapist, tactical advice and best practices for marketing yourself on Instagram, and solidarity and community to find your own version of success as a therapist.
Join your host, Kelly McKenna, and her guests as they dive deeper into topics such as navigating burn out, mastering your mindset and boundaries, and tactics and strategies for marketing on Instagram, and more!
Kelly is a licensed therapist and business coach who grew her private practice on Instagram and has helped thousands of other therapists market themselves on social media, and effectively start and scale their private practice.
These episodes will leave you feeling empowered and equipped to take action towards your dream of a successful private practice.
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