How I Made $1,000,000 in 2024 [episode 24]
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Listen to How I Made $1,000,000 in 2024 on: Apple Podcasts | Spotify | Youtube | Your player of choice
I can’t believe I’m recording this episode but..I’ve *officially* had my first 7 figure-year in business!
Yep, you read that right - 2024 was a 7 figure-year for me in terms of revenue. Honestly...it’s WILD to think about!
Like...that is an insane amount of money. I am SO freaking proud!!!
I never thought something like this was possible when I was just starting my Instagram page and private practice four years ago.
I’m excited to do a deep dive into exactly HOW I made $1,000,000 in 2024. Of course, there wasn’t one *magical* thing that made this goal a reality. So...let’s get into it!
In today’s episode, I’m talking about how I made $1,000,000 in 2024.
My total revenue for 2024 was $1,016,542 (we even surpassed the goal, which is exciting)!
The largest portion of my revenue came from Private Practice Academy Bundle (PPA). This is my signature program that helps therapists successfully start and scale their private practices.
My high level 1-1 business coaching, Reels Membership, brand deals, VIP membership, and 1-1 therapy made up the rest of my 2024 revenue.
While a 7-figure income is freaking INCREDIBLE, it also comes with plenty of expenses too.
My expenses totaled $317,819. While that may seem like a pretty big number (which I know it is), I still walked away with almost $700k in profit for the year!
The bulk of my expenses primarily came from my team, my business coach, and software/programs for my business. There’s no WAY I would be reaching a 7-figure year without some amazing people supporting me!!
Even though I hit my goal of making over $1,000,000 in 2024, I also had to make some tough decisions along the way.
I learned some valuable lessons about what was working well, and also, what wasn’t working so well.
From making the decision to close down my mastermind, doing multiple launches, and even restructuring my team, I continued to re-evaluate in 2024. I don’t want to hit burnout or hate my business. I want to be lit UP about my business and the people I’m working with!
I also learned that I want to regularly take time off and travel. I don’t want to be stuck inside at a desk all day (no thanks!)
One of my best pieces of advice for you is to SHOW TF UP for the business you already have. If you want to get to the next level, you’ve got to commit to what’s right in front of you.
Give your best to every client and every session. Give your best to the platforms you’re showing up on. When you show up consistently and authentically, you’ll build a deep, strong, and loyal community FILLED with clients who are ready to work with you!
I’m not special, and I’m not perfect. I don’t deserve to be up on a pedestal.
But...I 100% believed in my success, and I kept going. I want you to do the same, because your success is sooo much closer than you think!
I hope this episode inspires you, and shows you what’s possible for you as a therapist. I feel truly honored to call this my job. Thank you for being here to celebrate this incredible milestone with me!!
In this episode, How I Made $1,000,000 in 2024, I cover:
My income breakdown
My expenses + how this compared to my 1st year in private practice
What travel and time off looked like for me
Valuable lessons I learned this year
Why you need to show TF up for the business you already have
Resources & Links:
⭐️ This episode is sponsored by Alma, the financially rewarding way to go in-network
⭐️ This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period
⭐️ Private Practice Academy Bundle (PPA)
⭐️ Reels Membership
⭐️ Business Coaching Waitlist
⭐️ Free training
⭐️ Caption Guide
Related Episodes:
Episode 11: Big Instagram Growth Minus the Burnout
More about the Business of Therapy podcast:
Are you a passionate therapist that’s burnt out and ready to transition to private pay? You’re asking yourself questions like “how do I build a business?”, “how can I effectively use Instagram to market myself” and “how can I scale a private practice?”
Welcome to the Business of Therapy podcast where we’ll answer those questions and more! Here you’ll find honest conversations about the good and the bad of being a therapist, tactical advice and best practices for marketing yourself on Instagram, and solidarity and community to find your own version of success as a therapist.
Join your host, Kelly McKenna, and her guests as they dive deeper into topics such as navigating burn out, mastering your mindset and boundaries, and tactics and strategies for marketing on Instagram, and more!
Kelly is a licensed therapist and business coach who grew her private practice on Instagram and has helped thousands of other therapists market themselves on social media, and effectively start and scale their private practice.
These episodes will leave you feeling empowered and equipped to take action towards your dream of a successful private practice.
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