How She Filled Her Caseload in 4 Months with Maria Reiter [episode 26]
![header graphic for How She Filled Her Caseload in 4 Months with Maria Reiter [episode 26]](https://images.squarespace-cdn.com/content/v1/65380a8806f21d6d1e048c01/cc660b3d-6482-4358-8334-1aa4b7fe1ea7/Kelly+Ep.+26+header.png)
Listen to How She Filled Her Caseload in 4 Months with Maria Reiter on: Apple Podcasts | Spotify | Youtube | Your player of choice
I’m excited to welcome Maria Reiter onto the podcast today!
Maria Reiter is a licensed therapist based in Wisconsin. She supports Gen Z and millennial women struggling with anxiety, trauma, perfectionism, and people pleasing tendencies. As a fellow anxious Gen Z anxious human, Maria can relate to many of the issues her clients are experiencing. She takes a collaborative and empathetic approach, tailored to each client’s specific needs.
Maria has already made some incredible shifts in her career in a short time! She went from working in a hospital setting, to a group practice, and eventually, starting her own private practice in May 2024.
Maria and I connected in August 2023 when she joined PPA. She was ready to start showing up on Instagram, but was unclear on her niche, and who she wanted to serve.
Fast forward a few months - Maria has FILLED her caseload with ideal clients. She’s charging $175+/session, and consistently hitting $10k months.
The best part of all…her work-life balance is better than EVER!
In today’s episode, Maria and I are chatting about how she filled her caseload in 4 months. Maria knew she wanted to have a presence on Instagram, but she was starting from scratch.
Growing a community on Instagram has been both challenging + rewarding for Maria. Now that she’s in private practice, Maria has really found clarity in her messaging, and who she’s connecting with on this platform.
Specificity is KEY - you won’t stand out if you’re not speaking directly to your people and connecting with them on a deeper level!
Since being in private practice, the majority of Maria’s clients come from Instagram and referrals. She’s also utilizing networking, and is not shying away from putting herself out there.
Nobody likes to be uncomfortable (business owner or not). But...your dream clients won’t know how you can help them if you don’t put yourself out there!
One of the things that I LOVE about Maria is she keeps moving forward, no matter what.
She’s getting her feet wet, and trying new things. She’s worked through some major limiting beliefs as a therapist in the Midwest. She’s upleveling in her business, and ultimately, creating her dream life.
Maria’s story really shows what is possible in private practice, regardless of where you live in the country. I KNOW you’re going to be inspired after listening to our conversation!!
In this episode, How She Filled Her Caseload in 4 Months with Maria Reiter, we cover:
Maria’s journey from a corporate, hospital job to starting her own private practice
Maria’s experience going into private practice and seeing clients independently
How Maria has filled her caseload with ideal clients
Starting from scratch & growing your audience on Instagram
The worthwhile piece of networking + putting yourself out there
Prioritizing work-life balance
Mindset shifts Maria has worked through since starting her private practice
Advice for therapists wanting to leave their job and go into private practice
Resources & Links:
⭐️ This episode is sponsored by Alma, the financially rewarding way to go in-network
⭐️ This episode is sponsored by Jane - use code: KELLY2MONTH for a 2-month grace period
⭐️ Private Practice Academy Bundle (PPA)
⭐️ Reels Membership
⭐️ Business Coaching Waitlist
⭐️ Free training
⭐️ Caption Guide
Connect with Maria:
Follow on Instagram @mentalhealthbymaria
Check out her website
More about the Business of Therapy podcast:
Are you a passionate therapist that’s burnt out and ready to transition to private pay? You’re asking yourself questions like “how do I build a business?”, “how can I effectively use Instagram to market myself” and “how can I scale a private practice?”
Welcome to the Business of Therapy podcast where we’ll answer those questions and more! Here you’ll find honest conversations about the good and the bad of being a therapist, tactical advice and best practices for marketing yourself on Instagram, and solidarity and community to find your own version of success as a therapist.
Join your host, Kelly McKenna, and her guests as they dive deeper into topics such as navigating burn out, mastering your mindset and boundaries, and tactics and strategies for marketing on Instagram, and more!
Kelly is a licensed therapist and business coach who grew her private practice on Instagram and has helped thousands of other therapists market themselves on social media, and effectively start and scale their private practice.
These episodes will leave you feeling empowered and equipped to take action towards your dream of a successful private practice.
Make sure to hit follow/subscribe so you never miss an episode!
