Business of Therapy Podcast

S H O W N O T E S & L I N K S

Kelly (O'Sullivan) McKenna Kelly (O'Sullivan) McKenna

336k Followers in Two Years: Nadia Fiorita’s Reels Strategy as a Therapist [episode 15]

After working together for a few months, Nadia Fiorita went from 3k followers on Instagram, to over 100k. Fast forward to now - she has a full private pay caseload, 336k followers on Instagram, and has had multiple Reels go mega viral. In today’s episode, we’re chatting about Nadia’s Reels strategy as a therapist and how she has built a MASSIVE following on Instagram, and has done so by primarily using Instagram Reels.

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Kelly (O'Sullivan) McKenna Kelly (O'Sullivan) McKenna

The Exact Things I’d Focus on if I Was Starting Over on Instagram [episode 14]

In today’s episode, I’m talking about the exact things I’d focus on if I was starting over on Instagram. I started with ZERO followers. I’ve grown two Instagram accounts from 0 to 10k in under a year. It took a LOT of trial and error as I was growing my first page, and I for sure made my fair share of mistakes. I want to share with you 9 key things that I would focus on, if I was starting over as a new Instagram therapist.

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Kelly (O'Sullivan) McKenna Kelly (O'Sullivan) McKenna

The #1 Driver of Results in My Business [episode 13]

In today’s episode, I’m talking about the number one driver of results in my business. If I had to sum it up in one word, the top driver of all my results in my business has been CONSISTENCY. At the end of the day, showing up consistently and marketing on Instagram NEEDS to be a priority if you want to succeed in your private practice, and make more of a lasting impact with your ideal client!

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Kelly (O'Sullivan) McKenna Kelly (O'Sullivan) McKenna

Using Reels to Grow Multiple Income Streams with Therapist Carrie Jackson [episode 12]

We’re chatting about using Instagram Reels to grow multiple income streams as a private practice therapist. Carrie has already seen major success with not only one, but TWO Instagram pages. She’s grown her main account to well over 45k followers, primarily using Instagram Reels to reach her ideal clients. She’s gone from working 20-25 hours every week, to 10-15 and is charging $375 per 1-1 session!

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Kelly (O'Sullivan) McKenna Kelly (O'Sullivan) McKenna

Big Instagram Growth Minus the Burnout [episode 11]

The reality is...building a six-figure business as a private practice therapist is HARD. But...just because it feels super hard in the beginning, doesn’t mean you need to burn out in order to grow your Instagram. In today’s episode, I’m sharing 4 ways you can experience big Instagram growth, minus the burnout.

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Kelly (O'Sullivan) McKenna Kelly (O'Sullivan) McKenna

7 Marketing Strategies That Are a Waste of Your Time (and What to Do Instead) [episode 10]

I’ve learned there are certain marketing strategies I would NOT do if I was trying to fill my private practice caseload as a therapist. I want to help you focus on the right marketing tools, so you can see results with less time spent in your business! In today’s episode, I’m sharing 7 marketing strategies that are a waste of therapists’ time (and what to do instead).

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Kelly (O'Sullivan) McKenna Kelly (O'Sullivan) McKenna

My Tough Decision to See Less Therapy Clients [episode 9]

My income from 1-1 therapy clients isn’t as high as it used to be. In fact...it’s pretty low. After seeing that more of my income comes from business coaching, you may be wondering if it’s possible for YOU to make 6-figures seeing 1-1 therapy clients. In this episode, I go more in depth about WHY I intentionally decided to see less therapy clients.

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Kelly (O'Sullivan) McKenna Kelly (O'Sullivan) McKenna

$10k Months as a Therapist in the Midwest with Jen Nobo [episode 8]

Today’s guest is Jen Nobo and we’re chatting about how she has reached $10k months as a therapist in the Midwest. Jen has grown to over 30k followers on Instagram, increased her private pay rate, and quadrupled her income. And yeah…she’s done all of this in less than two years

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Kelly (O'Sullivan) McKenna Kelly (O'Sullivan) McKenna

BTS of my Lowest Income Month in 1.5 Years [episode 7]

I’m giving you a behind the scenes look of my lowest income month in 1.5 years. I’m sharing my exact revenue and expenses for the month of August 2024, WHY I strategically planned this low income month, and how to apply this to your own private practice business.

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Kelly (O'Sullivan) McKenna Kelly (O'Sullivan) McKenna

Why I Chose Instagram to Market My Therapy Practice [episode 4]

There are plenty of ways to market yourself as a therapist in private practice. Today I’m sharing why I chose Instagram to market my private practice and how it has allowed me to scale my business in ways I never thought possible.

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Kelly (O'Sullivan) McKenna Kelly (O'Sullivan) McKenna

BTS From $45/session to $1 Mil/Year [episode 3]

Today’s episode is covering a taboo topic, but it’s also one of my favorites, and the most popular thing I talk about. Yep...I’m talking about MONEY! I’m giving you a BTS look at how I went from making $45/session, to $1 million/year as a therapist.

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Kelly (O'Sullivan) McKenna Kelly (O'Sullivan) McKenna

My Career Path to Becoming a Million Dollar Instagram Therapist [episode 1]

In this episode, I tell my FULL therapist origin story for the very first time. We talk everything from how I decided to be a therapist, my career journey, and every step I took when I decided to start my own private practice. Plus, I’ll give you the BTS of #ALLTHEEMOTIONS I felt along the way.

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