Big Instagram Growth Minus the Burnout [episode 11]
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Listen to Big Instagram Growth Minus the Burnout on: Apple Podcasts | Spotify | Youtube | Your player of choice
These days, there are plenty of people trying to sell you something online. I’m sure you’ve heard that big Instagram growth is ‘easy’, and you can make a zillion dollars barely working, right?!
But if you pay attention..the people saying this are putting out a LOT of content. That is WORK!
I totally get this - I’m also creating content for stories, filming reels, doing coaching calls, recording podcast episodes, and more. I work hard for my money, but I also work sustainably.
I plan for my business to be around for a very long time. But...I’m also not going to sacrifice my mental health in order to build my business!
The reality is...building a six-figure business is HARD.
It feels challenging and awkward at first. It takes more time than you think (or would like).
But just because it feels super hard in the beginning, doesn’t mean you need to burn out in order to grow your Instagram. When you’re hustling and putting in extra effort, it should still be done in a way that feels manageable for YOU!
In today’s episode, I’m sharing 4 ways you can experience big Instagram growth as a therapist on Instagram, minus the burnout.
Something that people need to talk about more is the importance of outsourcing. Most therapists take way too long to ask for help. I definitely don’t do everything myself in my business. I chose to outsource early on, and it saved me around 23 hours each month!
Now, I have several amazing team members who help me with the many moving parts of my business. And no…you don’t need to reach a certain level of success before you hire. Get support with the tasks you *really* don’t want to do, and see how much better you show up in your business!
You also need to stop scrolling and wasting HOURS on Instagram. This is a tough one for me, because I used to be sooo guilty of this! TBH - it’s a boundary that’s still a work in progress for me.
Maybe you’re telling yourself you don’t have enough time to post. If you’re constantly going down rabbit holes and being unproductive after being on Instagram for hours, it’s probably not a ‘time’ issue! Work on setting better boundaries for yourself - this WILL help you feel less burnt out and overwhelmed.
I’ve got 2 more ways you can experience big Instagram growth without burnout, so make sure to tune into the episode to hear what those are!
Instagram does NOT have to feel so hard. If you’re burning out while growing your Instagram page...you’re doing something wrong.
For me, Instagram has been a place to build genuine connections and friendships. It’s allowed me to be creative, and have a lot of FUN in my business! I know it’s not for every single therapist, and that’s okay.
Whether Instagram is the platform you choose to focus on or not, I want you to feel energized and lit UP about your business!!
In this episode, Big Instagram Growth Minus the Burnout, I cover:
Why building a business is hard work in the beginning
4 ways to make Instagram feel sustainable + still experience growth
Resources & Links:
⭐️Get 10% off Fiverr [affiliate link]
⭐️This episode is sponsored by Alma, the financially rewarding way to go in-network
⭐️This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period
Some links referenced above are affiliate links which means we may receive a small commission at no extra cost to you. Thank you for your support!
More about the Business of Therapy podcast:
Are you a passionate therapist that’s burnt out and ready to transition to private pay? You’re asking yourself questions like “how do I build a business?”, “how can I effectively use Instagram to market myself” and “how can I scale a private practice?”
Welcome to the Business of Therapy podcast where we’ll answer those questions and more! Here you’ll find honest conversations about the good and the bad of being a therapist, tactical advice and best practices for marketing yourself on Instagram, and solidarity and community to find your own version of success as a therapist.
Join your host, Kelly McKenna, and her guests as they dive deeper into topics such as navigating burn out, mastering your mindset and boundaries, and tactics and strategies for marketing on Instagram, and more!
Kelly is a licensed therapist and business coach who grew her private practice on Instagram and has helped thousands of other therapists market themselves on social media, and effectively start and scale their private practice.
These episodes will leave you feeling empowered and equipped to take action towards your dream of a successful private practice.
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