My Career Path to Becoming a Million Dollar Instagram Therapist [episode 1]
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Listen to My Career Path to Becoming a Million Dollar Instagram Therapist on: Apple Podcasts | Spotify | Youtube | Your player of choice
I can’t believe it, but my podcast is officially LIVE, and I’m so excited to be sharing my very first episode with you today!
I have several reasons for wanting to start this podcast, but honestly, one of the biggest ones is to give you the opportunity to get to know me better. I love hanging out on Instagram, and while I aim to be as transparent and authentic as possible there, I was craving another place that would allow me to go even more in depth. I really want to show you what’s possible as a therapist, and give you the courage to take action on your goals and dreams. I believe that EVERY single therapist should be making 6+ figures in their practice - that’s my personal mission, and since helping hundreds of therapists do just that, I know it’s 100% possible!
In today’s episode, I’m discussing what my career path to becoming a million dollar Instagram therapist looked like, and the many ups and downs I experienced along the way. I was very much the high-achieving, go-getter student who didn’t settle for anything less than all A’s. I was also the oldest child who was great at keeping the peace between her family members - anyone else relate?!
Therapy was always on my radar though, and it’s the career path I knew I wanted to pursue. However, becoming a therapist wasn’t my first (or only) career - I actually worked in management in the nonprofit space for several years, but eventually, I found my way back to direct clinical work in the therapy space. I’ll also be sharing more about my decision to start my own private practice and the significant role Instagram played in me successfully doing so, how I support other therapists, and more.
Now, my main focus is helping and coaching therapists to continue growing on Instagram; I want them to make that mind-blowing income without taking on a million clients, or reaching burnout. I know how vital the marketing piece is, because it’s totally changed every aspect of my business and life - it’s also something you can learn to do well, no matter what stage of business you’re in.
I have chosen to do the scary, brave stuff on my journey, and while it hasn’t always been smooth sailing, it has brought me the results (and the life) I desired. I hope my story encourages you to step out of your comfort zone and take big, bold moves, regardless of where you are with your therapy practice!
In this episode, My Career Path to Becoming a Million Dollar Instagram Therapist, we cover:
What led to my decision to start my podcast and step into this new space
My journey from high-achieving and ‘always wanting to be the best at everything’ kid, to majoring in social work and eventually, pursuing a career in therapy
Why I want you to work smarter, not harder, and not feel like you have to do #allthethings as a therapist
My story of (almost) second guessing myself to become a therapist and choose another career path that felt safer, or more ‘palatable’ to those around me
How my career path ultimately led me to starting my own private practice + the pivotal role Instagram played in my business journey
My decision to create my signature program, Private Practice Academy Bundle + my Reels Membership that was made specifically for therapists
Resources & Links:
⭐️ This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period
⭐️ Private Practice Academy Bundle (PPA)
⭐️ Reels Membership
⭐️ Business Coaching Waitlist
⭐️ Free training
⭐️ Caption Guide
More about the Business of Therapy podcast:
Are you a passionate therapist that’s burnt out and ready to transition to private pay? You’re asking yourself questions like “how do I build a business?”, “how can I effectively use Instagram to market myself” and “how can I scale a private practice?”
Welcome to the Business of Therapy podcast where we’ll answer those questions and more! Here you’ll find honest conversations about the good and the bad of being a therapist, tactical advice and best practices for marketing yourself on Instagram, and solidarity and community to find your own version of success as a therapist.
Join your host, Kelly McKenna, and her guests as they dive deeper into topics such as navigating burn out, mastering your mindset and boundaries, and tactics and strategies for marketing on Instagram, and more!
Kelly is a licensed therapist and business coach who grew her private practice on Instagram and has helped thousands of other therapists market themselves on social media, and effectively start and scale their private practice.
These episodes will leave you feeling empowered and equipped to take action towards your dream of a successful private practice.
Make sure to hit follow/subscribe so you never miss an episode!
