Why is Everyone Else Growing on Instagram and I’m Not? [episode 6]
Listen to Why is Everyone Else Growing on Instagram and I’m Not? on: Apple Podcasts | Spotify | Youtube | Your player of choice
Are you a therapist who’s showing up on Instagram, but you’re not getting the results you want?
Maybe you’re already posting content to your page, but your following isn’t growing. Maybe you’re stuck in the ‘200 view jail’ and your engagement feels like it’s never gonna come back. Despite putting in what feels like solid effort, you still haven’t gained a client from Instagram.
Trust me - I’ve been there myself, and I know it sucks when you’re not growing on Instagram.
I know you see plenty of other therapists growing and getting results, and you’re wondering why you’re not. Growing on Instagram is NOT impossible. But...if it’s feeling hard, it may be time to shift and try something new. If you’re not sure what that is, you’re in the right place!
In today’s episode, I’m answering your burning question, ‘why is everyone else growing on Instagram and I’m not?’. I’ll share 6 reasons why I see therapists not growing on Instagram, and what to do so you DO see growth.
If you’re new to posting on Instagram, you can’t compare your day 1 to someone else’s day 700. I’m not a fan of the comparison game anyway, buuut if it’s helpful to compare, it shouldn’t be to someone who’s the exception! You never know how often that other person is posting, and honestly, they might be growing at the same rate as you. My biggest piece of advice here is to be patient, and give yourself grace.
Another factor that may be stunting your Instagram growth is your vanilla mental health content. If you’re only sharing what someone could easily Google OR it’s too vague…it’s probably not going to land.
Niching down and getting crystal clear with your messaging is super important. This is something we do a LOT of in my VIP community for PPA. Providing clear, concrete examples and using words your clients use when they talk to you will help your ideal client feel seen. When they resonate with what you’re sharing, they’ll want to follow you!
If you’re posting on Instagram, but you’re only sporadically posting, you’re not going to get good at creating content. While it’s not hard to do this, it doesn’t come naturally for everyone. You don’t want to come off as awkward or stiff forever - you want to be MAGNETIC, and draw people in!
The more you post, the more you’ll learn what works well (and what you need to work on). Make a plan to be consistent so you CAN get really great at creating content that converts!
I’ve got 3 more reasons why you’re not growing on Instagram, so you’ll have to tune into the episode to learn what those are!
I know how hard it feels to keep showing up on Instagram when you’re not seeing the results you want. It’s not easy, but you’ve GOT to trust the process.
I hope this episode gives you the clarity and inspiration you need to keep going on Instagram. Don’t give up, because your growth is inevitable!!
In this episode, Why is Everyone Else Growing on Instagram and I’m Not?, I cover:
6 reasons why therapists are NOT growing on Instagram
What you can do to combat these reasons
Acknowledging that it’s really freaking hard to show up and put yourself out there on Instagram
Resources & Links:
⭐️This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period
Related Episodes:
More about the Business of Therapy podcast:
Are you a passionate therapist that’s burnt out and ready to transition to private pay? You’re asking yourself questions like “how do I build a business?”, “how can I effectively use Instagram to market myself” and “how can I scale a private practice?”
Welcome to the Business of Therapy podcast where we’ll answer those questions and more! Here you’ll find honest conversations about the good and the bad of being a therapist, tactical advice and best practices for marketing yourself on Instagram, and solidarity and community to find your own version of success as a therapist.
Join your host, Kelly McKenna, and her guests as they dive deeper into topics such as navigating burn out, mastering your mindset and boundaries, and tactics and strategies for marketing on Instagram, and more!
Kelly is a licensed therapist and business coach who grew her private practice on Instagram and has helped thousands of other therapists market themselves on social media, and effectively start and scale their private practice.
These episodes will leave you feeling empowered and equipped to take action towards your dream of a successful private practice.
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