$10k Months as a Therapist in the Midwest with Jen Nobo [episode 8]
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Listen to $10k Months as a Therapist in the Midwest with Jen Nobo on: Apple Podcasts | Spotify | Youtube | Your player of choice
I'm SO excited for you to hear from Jen Nobo in today’s episode!
Jen Nobo is a millennial therapist, based in the Midwest. She primarily works with Gen Z and millennial women who struggle with anxiousness and people-pleasing tendencies. Jen uses a modern approach when working with her clients. She prides herself on being a friend who is objective, while also holding you accountable as you work through the ‘uncomfy’ stuff.
Jen and I started working together in early 2023, when she joined my mastermind. At that time, she had an Instagram page with a few thousand followers. The thing was..she wasn’t talking about her therapy practice much at all. We focused on her niching down so she could position herself as an authority in her space, and grow her private practice.
Since then, Jen has grown to over 30k followers on Instagram. She’s also increased her rate (no more ‘negotiated rates’ like she was doing previously), and quadrupled her income. And yeah…she’s done all of this in less than two years, which is freaking AMAZING!!
In today’s episode, we’re chatting about how Jen has grown to $10k months as a therapist in the Midwest. Initially, Jen was nervous to ‘niche down’ and speak to her ideal client. The scarcity mindset was affecting her, and she thought the only way to help people was to offer super affordable rates.
Now, Jen gets over ⅓ of her clients from Instagram, and she charges $150 per session!
She’s also had not only one, but TWO reels go viral. Jen isn’t afraid to create content that may be controversial, and yeah...a little spicy too!
Jen has done an amazing job of staying true to who she is. Not only has she stayed consistent with showing up online, but she does so boldly and authentically too!
Jen is totally a ‘hype girl’ for other therapists, and I am sooo PROUD of the success she’s experienced. Whether you’re a therapist in the Midwest looking to grow your private practice, or you just need some real talk and inspiration today, this episode is for YOU!
In this episode, $10k Months as a Therapist in the Midwest with Jen Nobo, we cover:
The biggest shift that happened for Jen as she started creating content on Instagram to grow her private practice
Why Jen was offering ‘negotiated rates’ to her clients in the beginning
How Jen has successfully RAISED her rates + filled her caseload
Jen’s turning point on Instagram with not only one, but TWO reels going viral
Jen’s mixed experience with content going viral + gaining new followers and clients
Repurposing content that worked really well + staying consistent to continue growing your audience
Showing up and directly telling people how they can work with you as their therapist
The hate & negativity that inevitably comes when you’re creating content and putting yourself out there online
How Jen’s income has quadrupled since starting her Instagram
Advice for charging premium rates and building your caseload, regardless of where you live
Resources & Links:
⭐️ This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period
⭐️ Private Practice Academy Bundle (PPA)
⭐️ Reels Membership
⭐️ Business Coaching Waitlist
⭐️ Free training
⭐️ Caption Guide
Connect with Jen:
Follow on Instagram @jen.nobo
Check out Jen’s FIRST viral reel
Check out Jen’s SECOND viral reel
Check out her website
Related Episodes:
More about the Business of Therapy podcast:
Are you a passionate therapist that’s burnt out and ready to transition to private pay? You’re asking yourself questions like “how do I build a business?”, “how can I effectively use Instagram to market myself” and “how can I scale a private practice?”
Welcome to the Business of Therapy podcast where we’ll answer those questions and more! Here you’ll find honest conversations about the good and the bad of being a therapist, tactical advice and best practices for marketing yourself on Instagram, and solidarity and community to find your own version of success as a therapist.
Join your host, Kelly McKenna, and her guests as they dive deeper into topics such as navigating burn out, mastering your mindset and boundaries, and tactics and strategies for marketing on Instagram, and more!
Kelly is a licensed therapist and business coach who grew her private practice on Instagram and has helped thousands of other therapists market themselves on social media, and effectively start and scale their private practice.
These episodes will leave you feeling empowered and equipped to take action towards your dream of a successful private practice.
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