How This Therapist Grew by 57k Instagram Followers in 3 Days with Laney Wallace [episode 2]
Listen to How This Therapist Grew by 57k Instagram Followers in 3 Days with Laney Wallace on: Apple Podcasts | Spotify | Youtube | Your player of choice
I’m very excited to have my first guest, Laney Wallace, onto the podcast today!
Laney Wallace is a New York City therapist who specializes in supporting highly self-aware women get unstuck, ‘feel’ their feelings, and live boldly. She comes from a very clinical background, where she worked as a licensed art therapist in a hospital setting for the first 10 years of her career. After reaching extreme burnout and feeling very trapped during the height of the COVID pandemic, she needed a drastic change ASAP.
Laney and I started working together in October of 2022; she joined the Private Practice Academy Bundle, and she’s had quite the journey with her business since then. Her Instagram has totally blown up and she’s even reached $20,000 months in her private practice.
In today’s episode, we’re chatting about how Laney initially built her practice up with insurance clients. She eventually transitioned fully to private pay, and now charges $250 per session.
Earlier this year she had a Reel go MEGA viral and she grew by 57k followers in 3 days. Instagram has played a significant role in her overall marketing strategy for her private practice.
Laney has experienced many incredible successes with her therapy practice in the last 2 years; not only has she grown her Instagram following to over 60k, but she’s also grown her email list to over 6k! She loves how Instagram has given her the ability to launch other offers and the freedom to run her own practice based on her own energy and desires. Wherever you are with your therapy practice, I know Laney’s story is going to empower AND encourage you to show up authentically, and take bold action in your own life!
In this episode, How This Therapist Grew by 57k Instagram Followers in 3 Days with Laney Wallace, we cover:
Laney’s journey from burnt out licensed art therapist in a hospital setting, to full-time and thriving in her own private practice
Laney’s decision to enroll in the Private Practice Academy (PPA) Bundle + why she used Instagram as the primary marketing source for her private practice
Other ways Laney was initially finding clients outside of Instagram + what her ‘phase 1 and phase 2’ of building her practice looked liked
The major life changes Laney has experienced over the last 2 years + how her business and clients have been impacted during these transitions
The specific reels that helped Laney gain a lot of traction on Instagram + her May 2024 reel that completely blew up her Instagram
Why you don’t need super unique or brand new content ideas that no one has ever seen before in order to see success when marketing your private practice
Gaining clarity on who you’re helping with your offer(s) + providing plenty of value for your people so they are able to know, like and trust you
Laney’s experience with launching her first workshop + why giving yourself options is a beautiful thing
The impact that Laney’s increased Instagram following has had on her private practice + giving yourself space to really ‘feel’ things out
Resources & Links:
⭐️ Shortcuts: The Proven Path to Purpose, Excellence, and Calling [affiliate link]
⭐️ This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period
⭐️ Private Practice Academy Bundle (PPA)
⭐️ Reels Membership
⭐️ Business Coaching Waitlist
⭐️ Free training
⭐️ Caption Guide
Some links referenced above are affiliate links which means we may receive a small commission at no extra cost to you. Thank you for your support!
Connect with Laney:
Follow her on Instagram @therapywithlaney
Check out Laney’s mega viral Reel
More about the Business of Therapy podcast:
Are you a passionate therapist that’s burnt out and ready to transition to private pay? You’re asking yourself questions like “how do I build a business?”, “how can I effectively use Instagram to market myself” and “how can I scale a private practice?”
Welcome to the Business of Therapy podcast where we’ll answer those questions and more! Here you’ll find honest conversations about the good and the bad of being a therapist, tactical advice and best practices for marketing yourself on Instagram, and solidarity and community to find your own version of success as a therapist.
Join your host, Kelly McKenna, and her guests as they dive deeper into topics such as navigating burn out, mastering your mindset and boundaries, and tactics and strategies for marketing on Instagram, and more!
Kelly is a licensed therapist and business coach who grew her private practice on Instagram and has helped thousands of other therapists market themselves on social media, and effectively start and scale their private practice.
These episodes will leave you feeling empowered and equipped to take action towards your dream of a successful private practice.
Make sure to hit follow/subscribe so you never miss an episode!
