7 Things Therapists Need to Know to Beat the Instagram Algorithm [episode 5]
Listen to 7 Things Therapists Need to Know to Beat the Instagram Algorithm on: Apple Podcasts | Spotify | Youtube | Your player of choice
It’s time to set the record straight on something...
The Instagram algorithm is NOT out to get you!
Contrary to popular belief, Instagram is trying to help you. Their primary goal is to keep people on the app for as long as possible. When it comes down to it, the Instagram algorithm cares about human behavior. As therapists, we definitely resonate with this, because WE are experts in human behavior!
But…if you’re not seeing the results you want on Instagram, it may be time to adjust your expectations. You NEED to consider the content you’re putting out. If you went to your page, are you someone you would *actually* want to follow? Are you sharing scroll-stopping content that will not only stop people in their feeds, but also lead them to connect with you on stories, or in a DM??
If you answered ‘no’ (or you’re not quite sure), this is an episode you don’t want to miss!
In today’s episode, I’m sharing seven things that therapists need to know to beat the Instagram algorithm. When it comes to the content you’re putting out on Instagram, Reels are the way to go! Reels have been huge since 2020, and the algorithm prioritizes these. Not only are they entertaining and allow you to easily tell a story, but they’re a fantastic way to genuinely engage and build rapport with your people.
Niching down is also a major factor when it comes to reels (and any other content you’re posting). If you’re not seeing the results you’ve hoped for from your reels, it’s time to laser-focus on what you’re putting out there. By using the same words your clients are consistently saying to you, you can create content that will authentically connect with the community you want to reach.
Getting more personal and being an actual human on social media (goodbye blank slate 😅), will both show your people they can vibe with you AND trust you. I’ve got 3 more Instagram tips for you..but you’ll have to tune into the episode to learn what those are!
Yep, even YOU can totally beat the Instagram algorithm and become a genius Instagram marketer. I’ve seen this play out with my own business over the last few years.
This is all much more doable than you think - I made it happen, and I know you can too. It starts with taking consistent action, and showing up for the results you FULLY want!!
In this episode, 7 Things Therapists Need to Know to Beat the Instagram Algorithm, I cover:
Realizing that the Instagram algorithm isn’t really out to get you
Adjusting your expectations + why your content may not be resonating with your ideal client like it should be
7 tips for you to beat the Instagram algorithm as a therapist
Why you need to study your own behavior and see what you vibe with on Instagram
Resources & Links:
⭐️ Reel about Instagram algorithm prioritizing small creator
⭐️Check out Manychat (affiliate link)
⭐️Mary from @adulting_unlocked on Instagram
⭐️Gabrielle from @therapist_who_sees_a_therapist on Instagram
⭐️This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period
⭐️ Private Practice Academy Bundle (PPA)
Some links referenced above are affiliate links which means we may receive a small commission at no extra cost to you. Thank you for your support!
Related Episode:
More about the Business of Therapy podcast:
Are you a passionate therapist that’s burnt out and ready to transition to private pay? You’re asking yourself questions like “how do I build a business?”, “how can I effectively use Instagram to market myself” and “how can I scale a private practice?”
Welcome to the Business of Therapy podcast where we’ll answer those questions and more! Here you’ll find honest conversations about the good and the bad of being a therapist, tactical advice and best practices for marketing yourself on Instagram, and solidarity and community to find your own version of success as a therapist.
Join your host, Kelly McKenna, and her guests as they dive deeper into topics such as navigating burn out, mastering your mindset and boundaries, and tactics and strategies for marketing on Instagram, and more!
Kelly is a licensed therapist and business coach who grew her private practice on Instagram and has helped thousands of other therapists market themselves on social media, and effectively start and scale their private practice.
These episodes will leave you feeling empowered and equipped to take action towards your dream of a successful private practice.
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