How I Earned $200,738 from Brand Deals in 2025 as an Instagram Therapist [episode 86]
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Listen to How I Earned $200,738 from Brand Deals in 2025 as an Instagram Therapist on: Apple Podcasts | Spotify | YouTube | Your player of choice
I’ve had sooo many questions about brand deals recently. If you listened to episode 83 (where I broke down how I earned $854,316 in 2025), then you already know brand deals were a BIG piece of that!
Honestly? Brand deals are one of my FAVORITE parts of my business!
They’re creative, flexible, and feel like a hobby I get paid for. In this season of life as a new mom, they’ve been such a fun AND supportive stream of income!
I knew it was time to dive in and give you allll the deets here!
In today's episode, I'm diving into how I earned $200,738 from brand deals in 2025 as an Instagram therapist.
If you want brand deals, you HAVE to start showing up like someone brands would want to partner with.
That means sharing more than just therapy content. Talk about your life and your routines. Share your favorite products and hobbies. Make organic, unsponsored recommendations.
Really get to know your audience, and nurture the heck out of them! Brands are constantly asking: “Can I see my product on this page?”
The more they can clearly envision that, the more opportunities you’ll create for yourself!
When it comes to getting paid, there’s a trade-off. You can go high-volume with lower rates. Or you can position yourself for higher-ticket deals and do fewer of them.
I’ve personally chosen to do more high-ticket, so I don’t have a ton of smaller brands I’m working with.
In 2025 alone, I earned over $200K in brand deals! They were through Instagram, my podcast, email, and more.
A huge portion of that came from long-term, recurring partnerships. These are by far the MOST sustainable (and enjoyable IMO)!
Here’s the thing, though - these opportunities didn’t just land in my lap.
I pitched. I built relationships. I heard a lot of “no’s” before I got a “yes.”
If brand deals feel out of reach right now, please don’t think “I just need more followers.” Instead, go DEEPER with your audience.
Improve your engagement and strengthen your sales skills. Show that you CAN actually drive results (that’s what brands care about)!
Ready to get brand deals as an Instagram therapist? We work on ALL of these things inside the Private Practice Academy Bundle (PPA).
I’d be honored to help you navigate this, because brand deals can be such a fun & lucrative part of your business!!
In this episode, How I Earned $200,738 from Brand Deals in 2025 as an Instagram Therapist, I cover:
Why brand deals can be a flexible + high-profit income stream
Keeping ethics in mind when you’re doing brand deals
Why influence over numbers matters
How to create content that brands can see themselves in
How to normalize selling by sharing consistent & unsponsored recommendations
How to choose your model for brand deals
Why long-term partnerships + pitching consistently = the most sustainable growth
Using affiliate links to build skills + create trust with your audience
Resources & Links:
⭐️ Get started on ShopMy
⭐️ The Talent Agency I work with
⭐️ This episode is sponsored by Jane - use code: KELLY2MONTH for a 2-month grace period
⭐️ This episode is sponsored by Alma, the financially rewarding way to go in-network
⭐️ Private Practice Academy Bundle (PPA)
⭐️ Reels Membership
⭐️ Business Coaching Waitlist
⭐️ Free training
⭐️ Caption Guide
Related Episodes:
Episode 24: How I Made $1,000,000 in 2024
Episode 34: Getting Brand Deals on Instagram with Lissette Calveiro
Episode 83: How I Earned $854,316 in 2025
More about the Business of Therapy podcast:
Are you a passionate therapist that’s burnt out and ready to transition to private pay? You’re asking yourself questions like “how do I build a business?”, “how can I effectively use Instagram to market myself” and “how can I scale a private practice?”
Welcome to the Business of Therapy podcast where we’ll answer those questions and more! Here you’ll find honest conversations about the good and the bad of being a therapist, tactical advice and best practices for marketing yourself on Instagram, and solidarity and community to find your own version of success as a therapist.
Join your host, Kelly McKenna, and her guests as they dive deeper into topics such as navigating burn out, mastering your mindset and boundaries, and tactics and strategies for marketing on Instagram, and more!
Kelly is a licensed therapist and business coach who grew her private practice on Instagram and has helped thousands of other therapists market themselves on social media, and effectively start and scale their private practice.
These episodes will leave you feeling empowered and equipped to take action towards your dream of a successful private practice.
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