How I Earned $854,316 in 2025 [episode 83]
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Five years ago, I was scared to leave my stable job and go on my honeymoon. I NEVER would have believed I could earn $854,316 in one year, but here we are!
One of my proudest moments of 2025? Fully funding my 16-week maternity leave so I could step away and really soak in time with my new baby.
Not only did I take a long maternity leave, but I stopped 1:1 work MONTHS before my due date.
And guess what? My business still THRIVED!
Honestly, $854,316 is an insane amount of money. I am really freaking proud of that!!
In today's episode, I'm talking about how I earned $854,316 in 2025.
I don’t have just one source of income - my revenue comes from multiple streams!
My offers like Private Practice Academy Bundle (PPA) and Reels Membership contribute to that number, as well as brand deals, VIP coaching, and more.
I also share what it looked like to earn $186k while completely off on maternity leave.
Nope - my business didn’t totally crumble when I stepped away!
But this didn’t happen by accident. It happened because of planning, team support, and YEARS of doing the dang work!
I also want to be super transparent about my expenses and profit margins (especially compared to my first year in business). In year one, my profit margin was 88%. In 2025, it was 55%.
Why the change? Because I intentionally invested in my team, systems, and support last year. I wanted to work less, live more, and be FULLY present for my people.
Yep, less revenue and profit than my $1M year in 2024. But also? More time off, and more family time. More alignment in every area of my life.
I would choose that again in a HEARTBEAT!
This episode isn’t about putting me on a pedestal, or letting you know some *magical* secret I have.
It’s about showing you what’s possible! I’ve consistently done the work and invested in support where necessary. I’ve made intentional decisions around my goals, year after year.
You CAN build a wildly profitable business. You can take maternity leave and prioritize the life you want to live.
I hope you choose to chase your dreams, friend. They’re not too big or unrealistic, but they ARE waiting on you to take action!
In this episode, How I Earned $854,316 in 2025, I cover:
How I earned $854,316 in 2025 + the exact revenue streams behind it
What’s scalable vs. time-based in my business model
How I earned $186k while fully off during a 16-week maternity leave
My 2025 expenses & profit margin + why I intentionally invested more this year
Comparing year one in business to 2025 + what REAL scaling looks like
How I structured work-life balance + travel & time off from the beginning
Key lessons learned in 2025
How mentorship & outsourcing have helped to accelerate my growth
Resources & Links:
⭐️ This episode is sponsored by Jane - use code: KELLY2MONTH for a 2-month grace period
⭐️ This episode is sponsored by Alma, the financially rewarding way to go in-network
⭐️ Private Practice Academy Bundle (PPA)
⭐️ Reels Membership
⭐️ Business Coaching Waitlist
⭐️ Free training
⭐️ Caption Guide
Related Episodes:
More about the Business of Therapy podcast:
Are you a passionate therapist that’s burnt out and ready to transition to private pay? You’re asking yourself questions like “how do I build a business?”, “how can I effectively use Instagram to market myself” and “how can I scale a private practice?”
Welcome to the Business of Therapy podcast where we’ll answer those questions and more! Here you’ll find honest conversations about the good and the bad of being a therapist, tactical advice and best practices for marketing yourself on Instagram, and solidarity and community to find your own version of success as a therapist.
Join your host, Kelly McKenna, and her guests as they dive deeper into topics such as navigating burn out, mastering your mindset and boundaries, and tactics and strategies for marketing on Instagram, and more!
Kelly is a licensed therapist and business coach who grew her private practice on Instagram and has helped thousands of other therapists market themselves on social media, and effectively start and scale their private practice.
These episodes will leave you feeling empowered and equipped to take action towards your dream of a successful private practice.
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