Scaling Beyond 1-1 Therapy with a Small Instagram Audience with EMDR Therapist Carolyn Solo [episode 85]
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Listen to Scaling Beyond 1-1 Therapy with a Small Instagram Audience with EMDR Therapist Carolyn Solo on: Apple Podcasts | Spotify | YouTube | Your player of choice
One of the biggest myths in the online business space? You need to have a huge audience to create meaningful income and impact.
But today’s guest, Carolyn, is proof that simply is NOT true!
Dr. Carolyn Solo, PhD, LCSW, is an EMDR consultant and EMDR intensive therapist living and practicing in person in Stowe, Vermont, and virtually throughout Pennsylvania. She is also a coach for EMDR therapists who want to launch intensives in their own practices.
She is passionate about helping EMDR therapists create intensive practices that provide them with time and financial freedom and reduce their risk of burnout, while also offering clients transformational clinical outcomes. She is also a mom of 3 girls, ages 4, 7, and 9.
Carolyn has built an incredibly successful second business, helping therapists launch EMDR intensives. I had the pleasure of being her 1-1 business coach as she made this transition and scaled beyond clinical therapy!
And no, she didn’t have thousands of followers on Instagram either. She’s had a very small and highly niche audience!
In today’s episode, we’re talking about scaling beyond 1-1 therapy with a small Instagram audience.
At the time of this recording, she has about 1,500 Instagram followers, 600 email subscribers, and around 200 weekly podcast listeners.
Yet she’s run multiple cohorts of her EMDR intensive program and worked with many 1-1 clients. She’s secured a podcast sponsor AND generated over $50k from one offer alone.
The reason? Clear positioning, deep expertise, AND a commitment to truly helping therapists get results!
Carolyn’s journey into EMDR intensives started during a challenging season of life. Running a full private practice with the traditional 20+ clients just no longer made sense.
EMDR intensives offered a new path for Carolyn. She was able to help clients make meaningful progress in a shorter amount of time. She was also creating more space and flexibility in her OWN life!
Over time, she refined her model to a 15-hour intensive over three days. Now? She charges $6k for that work!
Carolyn’s business is a beautiful reminder that success online isn’t about chasing massive follower counts. It’s not about jumping on every new marketing trend.
It’s about clarity, consistency, and deeply serving a very specific audience.
Scaling beyond 1-1 therapy with a small Instagram audience is TOTALLY doable. You’ve just got to stay focused on delivering real results and showing up authentically for your community!
In this episode, Scaling Beyond 1-1 Therapy with a Small Instagram Audience with EMDR Therapist Carolyn Solo, we cover:
How Carolyn built a successful second business w/a small, highly niche audience
Why micro-niching can lead to stronger results, deeper trust & higher conversions
Carolyn’s journey from a full private practice to offering EMDR intensives
Key benefits of adding EMDR intensives as a therapist
What Carolyn learned while figuring out the intensive model in real time
The REAL reason Carolyn started coaching other therapists on intensives
How launching a podcast + 2nd Instagram page helped her grow her authority
Why high-ticket offers should also be high-touch for the best client results
Carolyn’s advice for therapists w/a small audience who want to launch something new
Resources & Links:
⭐️ Get Carolyn’s Free EMDR Workbook
⭐️ This episode is sponsored by Jane - use code: KELLY2MONTH for a 2-month grace period
⭐️ This episode is sponsored by Alma, the financially rewarding way to go in-network
⭐️ Private Practice Academy Bundle (PPA)
⭐️ Reels Membership
⭐️ Business Coaching Waitlist
⭐️ Free training
⭐️ Caption Guide
Connect with Carolyn:
Follow on Instagram @futuretemplateparent and @integritas_intensive_emdr
Listen to the Future Template Parent Podcast
Check out her website
More about the Business of Therapy podcast:
Are you a passionate therapist that’s burnt out and ready to transition to private pay? You’re asking yourself questions like “how do I build a business?”, “how can I effectively use Instagram to market myself” and “how can I scale a private practice?”
Welcome to the Business of Therapy podcast where we’ll answer those questions and more! Here you’ll find honest conversations about the good and the bad of being a therapist, tactical advice and best practices for marketing yourself on Instagram, and solidarity and community to find your own version of success as a therapist.
Join your host, Kelly McKenna, and her guests as they dive deeper into topics such as navigating burn out, mastering your mindset and boundaries, and tactics and strategies for marketing on Instagram, and more!
Kelly is a licensed therapist and business coach who grew her private practice on Instagram and has helped thousands of other therapists market themselves on social media, and effectively start and scale their private practice.
These episodes will leave you feeling empowered and equipped to take action towards your dream of a successful private practice.
Make sure to hit follow/subscribe so you never miss an episode!
