BTS of How I Turned Around My FLOPPED Launch [episode 84]

Mar 11

Listen to BTS of How I Turned Around My FLOPPED Launch on: Apple Podcasts | Spotify | YouTube | Your player of choice

If you’ve ever had a launch not go the way you planned, this episode is for you.

Today I’m taking you behind the scenes of what I initially called my “flopped” launch (and how I turned it around)!

Created in 2021, the Private Practice Academy Bundle (PPA) is my signature program. It’s helped 900+ therapists start and scale their private practices, which is pretty incredible!

I typically put it on sale a few times a year. These flash sales bring in around 30 enrollments at $997 (it’s normally priced at $1497).

This time, though? I set a lofty goal of 50. After the initial 3-day flash, I had 21.

Unfortunately, that was only 42% of my goal, and nowhere near where I wanted to be.

Instead of spiraling, I looked at the data. I want to share allll the nitty-gritty details with you here!

In today's episode, I'm diving into a BTS of how I turned around my FLOPPED launch.

While PPA is a solid, self-paced course already, I included several awesome bonuses during this flash sale. We’re talking 3 months of VIP coaching with me, and access to Reels Membership.

I even included a bonus 1:1 Instagram audit for the first 35 people who signed up!

But after seeing only 21 people sign up, I needed to dig deeper.

What I found? 903 sales page views, and a 2.33% conversion (when my launches usually convert at 3-5%).

My story views were way low, and so was traffic. The sales page was also loading slowly (thankfully, a current PPA member let me know).

Yep, the numbers told a story, but it wasn’t “this offer is bad.” It was “something needs adjusting.”

So? I adjusted!

I reopened the doors for 24 hours. I shortened the sales page, wrote 4 more emails, and invited people into my DMs.

I showed up with honesty and as the HUMAN that I am!

The 1-day extension alone brought in 13 more enrollments and ended with $35,450 in revenue.

Not my original goal of 50, but still powerful. Still a WIN!

The biggest lesson here? This wasn’t just about the launch - it was the 90 days before.

I was on maternity leave for 4 months, and wasn’t connecting with my community as much. I dug into my data and fixed what I could.

Ultimately, flopping in business isn’t failure. It’s feedback, and part of the game when you’re building a 6-figure+ business!

In this episode, BTS of How I Turned Around My FLOPPED Launch, I cover:

What went into the 3-day PPA flash sale
The initial results + red flags happening mid-launch
How I used the data to diagnose the REAL problem instead of spiraling
Why I added a 24-hour extension + led with transparency
Strategic pivots I made + turnaround results
The biggest lesson I learned from this launch
Why knowing your numbers is essential if you want to scale like a CEO

Resources & Links:

⭐️ This episode is sponsored by Jane - use code: KELLY2MONTH for a 2-month grace period
⭐️ This episode is sponsored by Alma, the financially rewarding way to go in-network
⭐️ Private Practice Academy Bundle (PPA)
⭐️ Reels Membership
⭐️ Business Coaching Waitlist
⭐️ Free training
⭐️ Caption Guide

Related Episodes:

Episode 70: Instagram Analytics Therapists Need to Pay Attention To
Episode 71: Courses & Scaling Beyond 1:1 Therapy Q&A
Episode 79: Returning from Mat Leave as a Therapist & Business Owner (The Unspoken Reality)

More about the Business of Therapy podcast:

Are you a passionate therapist that’s burnt out and ready to transition to private pay? You’re asking yourself questions like “how do I build a business?”, “how can I effectively use Instagram to market myself” and “how can I scale a private practice?”

Welcome to the Business of Therapy podcast where we’ll answer those questions and more! Here you’ll find honest conversations about the good and the bad of being a therapist, tactical advice and best practices for marketing yourself on Instagram, and solidarity and community to find your own version of success as a therapist.

Join your host, Kelly McKenna, and her guests as they dive deeper into topics such as navigating burn out, mastering your mindset and boundaries, and tactics and strategies for marketing on Instagram, and more!

Kelly is a licensed therapist and business coach who grew her private practice on Instagram and has helped thousands of other therapists market themselves on social media, and effectively start and scale their private practice.

These episodes will leave you feeling empowered and equipped to take action towards your dream of a successful private practice.

Make sure to hit follow/subscribe so you never miss an episode!