Why Social Media Feels So Overwhelming Right Now [episode 52]
Listen to Why Social Media Feels So Overwhelming Right Now on: Apple Podcasts | Spotify | YouTube | Your player of choice
Let’s be real - posting on Instagram consistently is a LOT.
It’s basically an (additional) full-time job!
As a therapist, you’re already seeing a full caseload. You’re handling documentation,
coordinating care, and still trying to be a human outside of work.
Then you remember it’s been five days since your last post. UGH.
It’s no freaking wonder social media feels so overwhelming!
Here’s the thing, though: I want you to know how marketing actually works for therapists.
The idea that you just need more motivation or confidence to be consistent is a complete LIE!
In today's episode, I'm diving into why social media feels so overwhelming right now.
Honestly, Instagram content takes TIME. Whether you've been doing this a while or you're brand new to social media, it's going to take you more time than you think!
It takes energy and strategy. If no one's ever walked you through how to make this all feel doable, you're not alone.
Most therapists are juggling everything SOLO. They're creating content late at night after a full day of clients. They're cramming it in, in between client sessions.
Either way, it's not effective OR sustainable!
This is a huge reason why I created the Reels Membership: to give you a system.
You don't need more pressure - you need a PLAN.
With the membership, you'll get 4 weekly reel prompts, fill-in-the-blank scripts, filming tips, and more. You'll see real examples from REAL therapists!
You're never staring at a blank screen again, wondering "what in the heck do I post this week?!"
I built this to help you show up consistently AND gain more confidence with each step!
Showing up is a skill. The more you do it with support, the easier it gets.
No… you're not "bad" at marketing. You're not lazy or unmotivated. You're running an amazing business, and it's time you realized you don't have to conquer Instagram alone!!
In this episode, Why Social Media Feels So Overwhelming Right Now, I cover:
The real time commitment it takes to be consistent on Instagram
Step-by-step breakdown of what goes into creating a reel
Common Instagram myths therapists need to stop believing
Why showing up is a skill & not something you’re just “naturally” good at
How the Reels Membership gives you a system for sustainable consistency
Resources & Links:
⭐️ Sign up for The Annual Reels Membership here! But hurry, your chance to get 3 months free + bonuses expires July 30th at 11:59 PM EST!
⭐️ This episode is sponsored by Alma, the financially rewarding way to go in-network
⭐️ This episode is sponsored by Jane - use code: KELLY2MONTH for a 2-month grace period
⭐️ Private Practice Academy Bundle (PPA)
⭐️ Reels Membership
⭐️ Business Coaching Waitlist
⭐️ Free training
⭐️ Caption Guide
Related Episodes:
More about the Business of Therapy podcast:
Are you a passionate therapist that’s burnt out and ready to transition to private pay? You’re asking yourself questions like “how do I build a business?”, “how can I effectively use Instagram to market myself” and “how can I scale a private practice?”
Welcome to the Business of Therapy podcast where we’ll answer those questions and more! Here you’ll find honest conversations about the good and the bad of being a therapist, tactical advice and best practices for marketing yourself on Instagram, and solidarity and community to find your own version of success as a therapist.
Join your host, Kelly McKenna, and her guests as they dive deeper into topics such as navigating burn out, mastering your mindset and boundaries, and tactics and strategies for marketing on Instagram, and more!
Kelly is a licensed therapist and business coach who grew her private practice on Instagram and has helped thousands of other therapists market themselves on social media, and effectively start and scale their private practice.
These episodes will leave you feeling empowered and equipped to take action towards your dream of a successful private practice.
Make sure to hit follow/subscribe so you never miss an episode!
