The Secret to Getting 29 Clients from Instagram in 9 Months with EMDR Therapist Jaclyn Sappah [episode 93]
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Listen to The Secret to Getting 29 Clients from Instagram in 9 Months with EMDR Therapist Jaclyn Sappah on: Apple Podcasts | Spotify | YouTube | Your player of choice
I’m excited to welcome Jaclyn Sappah to the podcast today!
Jaclyn is a holistic trauma therapist licensed in California, North Carolina, and New York. She’s the founder of Wildflower Therapy Group, a North Carolina-based virtual group practice specializing in women’s childhood trauma and anxiety. Her practice offers EMDR, Brainspotting, and yoga to support deeper healing.
In her own work, Jaclyn integrates EMDR, yoga, and Reiki energy healing to help women heal childhood trauma, break toxic patterns, regulate their nervous systems, and reconnect with themselves.
If you’ve ever felt like Instagram is “working” but not actually bringing in clients, Jaclyn’s story will definitely hit home!
In today’s episode, we’re diving into the secret to getting 29 clients from Instagram in 9 months.
Jaclyn grew her Instagram account to 2,000 followers (with zero clients from Instagram initially).
She joined PPA in June 2025, and it completely shifted her results!
Within one month, she signed her first 3 private-pay clients. Nine months later, that turned into 29 TOTAL clients directly from Instagram!
Nothing about Jaclyn’s growth was overnight. She stayed consistent and super intentional.
Jaclyn built a foundation that actually WORKED once she had the right strategy in place.
And no, she wasn’t hustling more. She wasn’t posting more.
She gained clarity!
After joining PPA, Jaclyn refined her niche. She optimized her Instagram profile and implemented a simple ad strategy. That one shift helped her finally convert the audience she’d already built.
And yes, it worked really freaking fast.
Her messaging was crystal clear. Her content was aligned. Of course, the “right” clients found her, which allowed her to fill her caseload in 9 months!
All of this has completely transformed Jaclyn’s practice model. She’s now primarily private pay, working with aligned clients who truly want the support she offers.
Beyond that? She’s also expanded into EMDR intensives, which has allowed her to bring in an extra $20k in just 8-9 months!
Ultimately, it’s not just about growing your audience. It’s about learning how to convert them.
When you do, the possibilities are ENDLESS for you and your business!
In this episode, The Secret to Getting 29 Clients from Instagram in 9 Months with EMDR Therapist Jaclyn Sappah, we cover:
How Jaclyn grew from ~200 to 2k followers with zero clients at first
What happened when Jaclyn joined PPA in June 2025
How Jaclyn generated 29 clients from Instagram over 9 months
How she shifted from mostly insurance to primarily private pay
Her experience with bringing in ~$20k from EMDR intensives alone
Jaclyn’s simple ad strategy for consistent client flow + audience growth
Why her private pay clients converted faster + more consistently
How Jaclyn uses Instagram to fill both her own caseload + her associates’
How she reduced her posting frequency while still growing with ads
Why growth ≠ conversion + strategy is everything
Resources & Links:
⭐️ This episode is sponsored by Jane - use code: KELLY2MONTH for a 2-month grace period
⭐️ This episode is sponsored by Alma, the financially rewarding way to go in-network
⭐️ Private Practice Academy Bundle (PPA)
⭐️ Reels Membership
⭐️ Business Coaching Waitlist
⭐️ Free training
⭐️ Caption Guide
Connect with Jaclyn:
Follow on Instagram @holistictraumatherapy
Check out her website
More about the Business of Therapy podcast:
Are you a passionate therapist that’s burnt out and ready to transition to private pay? You’re asking yourself questions like “how do I build a business?”, “how can I effectively use Instagram to market myself” and “how can I scale a private practice?”
Welcome to the Business of Therapy podcast where we’ll answer those questions and more! Here you’ll find honest conversations about the good and the bad of being a therapist, tactical advice and best practices for marketing yourself on Instagram, and solidarity and community to find your own version of success as a therapist.
Join your host, Kelly McKenna, and her guests as they dive deeper into topics such as navigating burn out, mastering your mindset and boundaries, and tactics and strategies for marketing on Instagram, and more!
Kelly is a licensed therapist and business coach who grew her private practice on Instagram and has helped thousands of other therapists market themselves on social media, and effectively start and scale their private practice.
These episodes will leave you feeling empowered and equipped to take action towards your dream of a successful private practice.
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