How She Rebuilt Her Caseload and Confidence by Going Private Pay with Perinatal Therapist Caitlin Silverstein [episode 80]
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Listen to How She Rebuilt Her Caseload and Confidence by Going Private Pay with Perinatal Therapist Caitlin Silverstein on: Apple Podcasts | Spotify | YouTube | Your player of choice
I’m excited to welcome Caitlin Silverstein to the podcast!
Caitlin Silverstein is a Licensed Clinical Social Worker in New York, specializing in women’s mental health, including pregnancy, postpartum, motherhood, and pregnancy loss. With advanced certifications in perinatal mental health, trauma, and perinatal excellence, she blends CBT, EMDR, and client-centered care to support moms through anxiety, grief, and identity shifts in motherhood.
Caitlin’s mission is to create a safe, supportive space where women feel understood and empowered to heal and rediscover themselves after motherhood and grief.
Caitlin went from earning $45/session with an insurance-based group practice to now charging up to $250/session!
She’s created a thriving 6-figure practice while only seeing 15-18 clients every week.
The best part? She didn’t blow up her caseload or completely burn out to do so!
In today’s episode, we’re diving into how she rebuilt her caseload and confidence by going private pay.
Caitlin opens up about the early chaos of doing everything at once. She was working long hospital shifts, maintaining a group practice caseload, and slowly experimenting with private practice on the side.
After having her daughter, she craved more sustainability. She KNEW she needed a practice that actually supported her life!
For a long time, Caitlin was operating without a clear framework for her business. This made everything feel heavy and disorganized.
Once she joined the Reels Membership and PPA, all of that shifted!
Having solid systems, streamlined processes, and support around her marketing and intro calls became truly transformational. She was able to run her business with confidence, instead of guesswork!
Caitlin also shares her journey of transitioning off insurance panels and clearly communicating this change to her clients.
While this kind of thing is never easy to do, your clients DO value you and your expertise!
Caitlin has gone “all in” with intentional marketing. The result? She’s got consistent referrals, aligned clients, and a better work-life balance!
If you’re craving more stability, clarity, and permission to run your practice like the business it REALLY is, you’re going to love this conversation!
In this episode, How She Rebuilt Her Caseload and Confidence by Going Private Pay with Perinatal Therapist Caitlin Silverstein, we cover:
Caitlin’s transition from insurance-based group practice to sustainable private pay
What the early stages of building her own private practice really looked like
How most of her clients chose to come with her + how she navigated that transition
How joining Reels Membership and PPA gave her structure + confidence
What going off insurance actually required
How intentional Instagram marketing (not going viral) worked for Caitlin
Why niching her messaging helped Caitlin attract the right clients
What her practice, income, and work-life balance look like now
Resources & Links:
⭐️ This episode is sponsored by Jane - use code: KELLY2MONTH for a 2-month grace period
⭐️ This episode is sponsored by Alma, the financially rewarding way to go in-network
⭐️ Private Practice Academy Bundle (PPA)
⭐️ Reels Membership
⭐️ Business Coaching Waitlist
⭐️ Free training
⭐️ Caption Guide
Connect with Caitlin:
Follow on Instagram @motherhoodunrocked
Follow on TikTok
Check out her website
More about the Business of Therapy podcast:
Are you a passionate therapist that’s burnt out and ready to transition to private pay? You’re asking yourself questions like “how do I build a business?”, “how can I effectively use Instagram to market myself” and “how can I scale a private practice?”
Welcome to the Business of Therapy podcast where we’ll answer those questions and more! Here you’ll find honest conversations about the good and the bad of being a therapist, tactical advice and best practices for marketing yourself on Instagram, and solidarity and community to find your own version of success as a therapist.
Join your host, Kelly McKenna, and her guests as they dive deeper into topics such as navigating burn out, mastering your mindset and boundaries, and tactics and strategies for marketing on Instagram, and more!
Kelly is a licensed therapist and business coach who grew her private practice on Instagram and has helped thousands of other therapists market themselves on social media, and effectively start and scale their private practice.
These episodes will leave you feeling empowered and equipped to take action towards your dream of a successful private practice.
Make sure to hit follow/subscribe so you never miss an episode!
