How, When, & Why to Start a Podcast [episode 81]
![Header graphics for How, When, & Why to Start a Podcast [episode 81]](https://images.squarespace-cdn.com/content/v1/65380a8806f21d6d1e048c01/8dc089a2-0e38-4c73-9cc4-3f2d74ef34b3/Kelly+Ep.+81+header_start+a+podcast.png)
Listen to How, When, & Why to Start a Podcast on: Apple Podcasts | Spotify | YouTube | Your player of choice
As of today, I’m 81 episodes into podcasting!
I wanted to pull back the curtain on what this journey has actually looked like.
Since launching in August 2024, the podcast has reached over 61k downloads and generated $82,500 directly tied to the show. Pretty freaking cool!!
Beyond the numbers, though? It has deepened trust with my audience, sparked meaningful conversations, and supported consistent enrollment in my offers, like Reels Membership and PPA.
Podcasting has been powerful, but only because it was started at the RIGHT time.
In today's episode, I'm talking about how, when, & why to start a podcast.
A podcast can be an incredible way to scale your business. But it can also become a massive time suck if you jump in too early!
For me, I knew I needed to have a full caseload and an established Instagram presence.
I also knew I needed to have the capacity to outsource the backend and have solid team support in place.
Podcasting was never meant to fill my caseload (and no, it’s not meant to fill yours). It was meant to support and deepen the audience I already had!
Of course, your “why” for your podcast is super important. For me, I wanted a space to go deeper than Instagram (yep - go beyond the highlight reel we often see there).
I wanted a place to talk honestly about the “messy middle” of business, lessons learned, and the realities of scaling.
You also want to be highly niched when you’re starting your podcast. Your podcast niche should definitely line up with your Instagram niche!
Podcasting can absolutely support scaling when it’s integrated into a solid marketing system. But it’s got to be aligned with your season, energy, and goals, too.
Podcasting works best when it supports an already strong foundation. If your caseload is full and you’re confident marketing your work, podcasting can be an INCREDIBLE next step to deepen trust and scale sustainably!
If you’re curious about starting a podcast, please let me know. I’d LOVE to support you and cheer you on with this journey!!
In this episode, How, When, & Why to Start a Podcast, I cover:
Why I decided to start a podcast + why the timing mattered
How sponsorships factor into podcasting
The actual steps to starting a podcast
The honest pros & cons of podcasting + how it’s looked in my own life
Resources & Links:
⭐️ This episode is sponsored by Jane - use code: KELLY2MONTH for a 2-month grace period
⭐️ This episode is sponsored by Alma, the financially rewarding way to go in-network
⭐️ Private Practice Academy Bundle (PPA)
⭐️ Reels Membership
⭐️ Business Coaching Waitlist
⭐️ Free training
⭐️ Caption Guide
Related Episodes:
More about the Business of Therapy podcast:
Are you a passionate therapist that’s burnt out and ready to transition to private pay? You’re asking yourself questions like “how do I build a business?”, “how can I effectively use Instagram to market myself” and “how can I scale a private practice?”
Welcome to the Business of Therapy podcast where we’ll answer those questions and more! Here you’ll find honest conversations about the good and the bad of being a therapist, tactical advice and best practices for marketing yourself on Instagram, and solidarity and community to find your own version of success as a therapist.
Join your host, Kelly McKenna, and her guests as they dive deeper into topics such as navigating burn out, mastering your mindset and boundaries, and tactics and strategies for marketing on Instagram, and more!
Kelly is a licensed therapist and business coach who grew her private practice on Instagram and has helped thousands of other therapists market themselves on social media, and effectively start and scale their private practice.
These episodes will leave you feeling empowered and equipped to take action towards your dream of a successful private practice.
Make sure to hit follow/subscribe so you never miss an episode!
