Lazy Content Creator Hacks for Instagram Therapists [episode 77]
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Listen to Lazy Content Creator Hacks for Instagram Therapists on: Apple Podcasts | Spotify | YouTube | Your player of choice
We all know creating new content is super important!
But doing it every single day?? That’s a fast track to burnout.
If you’ve been putting pressure on yourself to constantly reinvent the wheel, this episode is your permission slip to sloooow down.
It’s time to learn how to work smarter (not harder) when it comes to your Instagram content!
In today's episode, I'm sharing lazy content creator hacks for Instagram therapists.
These are strategies I leaned on heavily during maternity leave and when I was growing my second Instagram page.
Here’s the truth: your audience isn't seeing everything you post. Thanks to the algorithm, content from six months ago is basically brand new again!
This is why repurposing content works sooo well. High-performing posts, evergreen content, and educational carousels are MEANT to be reused!
I’ve reposted content months (and even years) apart with incredible results. I’ve gotten new followers, high engagement, and meaningful connections.
Yep - ALL of that has happened without me starting from scratch every time!
These “lazy” hacks actually aren’t lazy at all. They’re how you build a sustainable, six-figure practice without burning yourself TF out.
Want the ultimate shortcut? I’d love to have you join the Reels Membership!
I’ll tell you exactly what to share each week, and what’s currently working for other therapists online. You can save your brain power for the things that truly matter (and you truly ENJOY) in your business!
In this episode, Lazy Content Creator Hacks for Instagram Therapists, I cover:
Key points to understand about Instagram & consumers
Real examples of MY repurposed posts that drove strong engagement + growth
The best types of posts to repurpose
Simple ways to repurpose content without just “reposting”
How creating a repurpose bank saves time + supports long-term consistency
Resources & Links:
⭐️ How much do therapists make in a year (January 2024 IG post)
⭐️ How much do therapists make in a year (July 2024 IG post)
⭐️ Instagram Disclaimer post (August 2024)
⭐️ Instagram Disclaimer post (June 2025)
⭐️ What anxiety feels like (October 2023 IG post)
⭐️ What anxiety feels like (October 2024 IG post)
⭐️ This episode is sponsored by Jane - use code: KELLY2MONTH for a 2-month grace period
⭐️ This episode is sponsored by Alma, the financially rewarding way to go in-network
⭐️ Private Practice Academy Bundle (PPA)
⭐️ Reels Membership
⭐️ Business Coaching Waitlist
⭐️ Free training
⭐️ Caption Guide
Related Episodes:
More about the Business of Therapy podcast:
Are you a passionate therapist that’s burnt out and ready to transition to private pay? You’re asking yourself questions like “how do I build a business?”, “how can I effectively use Instagram to market myself” and “how can I scale a private practice?”
Welcome to the Business of Therapy podcast where we’ll answer those questions and more! Here you’ll find honest conversations about the good and the bad of being a therapist, tactical advice and best practices for marketing yourself on Instagram, and solidarity and community to find your own version of success as a therapist.
Join your host, Kelly McKenna, and her guests as they dive deeper into topics such as navigating burn out, mastering your mindset and boundaries, and tactics and strategies for marketing on Instagram, and more!
Kelly is a licensed therapist and business coach who grew her private practice on Instagram and has helped thousands of other therapists market themselves on social media, and effectively start and scale their private practice.
These episodes will leave you feeling empowered and equipped to take action towards your dream of a successful private practice.
Make sure to hit follow/subscribe so you never miss an episode!
