Listen to Why Every Therapist Needs to Be on Instagram in 2026 on: Apple Podcasts | Spotify | Your player of choice
I can’t believe it, but…
We’ve made it to the 100th episode of The Business of Therapy podcast!!
TBH – hitting this milestone feels surreal. I’m sooo grateful for every single download, share, review, and listener who has been part of this journey!
To celebrate, I want to talk about something I believe is more important than ever for therapists: being on Instagram.
In today’s episode, I’m sharing WHY every therapist needs to be on Instagram in 2026.
Believe me – I know social media can feel overwhelming. But the reality is that our clients are already spending hours each day online!
Whether someone discovers you through Google, a referral, or your website, there’s a good chance they’ll head to Instagram next.
Instagram has become one of THE most powerful ways to build visibility and trust as a therapist.
They want to learn more about YOU and get a feel for your personality. They want to see if they connect with your approach.
Also? Relationship-building matters more than EVER now.
While technology and AI continue to evolve, people still crave genuine human connection!
Instagram gives you the opportunity to share your perspective and showcase your expertise. It helps potential clients understand what it’s actually like to work with you.
When people feel connected to you before they ever reach out, they’re more likely to take that next step!
Beyond attracting clients, learning how to market yourself creates sooo many options.
Maybe you want to grow a private-pay practice or launch a course. Maybe you want to book speaking engagements or brand deals.
Whatever your goals are for your business, marketing is a skill that will serve you for YEARS to come. Marketing is not optional – it’s part of being a business owner!
If you’re ready to grow your private practice with Instagram AND make content creation a bit easier, I’d love to support you inside PPA or Reels Membership.
And if you haven’t started on Instagram yet? Take this episode as your sign to DO the dang thing. It will be so worth it. I’m cheering you on, always!!
In this episode, Why Every Therapist Needs to Be on Instagram in 2026, I cover:
-
- Celebrating 100 episodes + growth of this podcast
- How Instagram helps potential clients research you + connect w/you
- Why building relationships is more important than EVER in the age of AI
- How content allows you to showcase your expertise & unique value as a therapist
- Why marketing skills create more flexibility, opportunities & long-term career options
- How building trust online can make it easier to attract private-pay clients
- How Instagram offers one of the highest-profit marketing strategies available
- Why marketing is NOT optional
Resources & Links:
⭐️ This episode is sponsored by Jane – use code: KELLY2MONTH for a 2-month grace period
⭐️ This episode is sponsored by Alma, the financially rewarding way to go in-network
⭐️ Private Practice Academy Bundle (PPA)
Related Episodes:
- Episode 1: My Career Path to Becoming a Million Dollar Instagram Therapist
- Episode 33: How to Know if Instagram is Really Worth All the Time & Effort for You
- Episode 55: How to Audit Your Therapy Instagram to Get More Followers & Clients
- Episode 62: Starting on Instagram When It Feels Uncomfortable
More about the Business of Therapy podcast:
Are you a passionate therapist that’s burnt out and ready to transition to private pay? You’re asking yourself questions like “how do I build a business?”, “how can I effectively use Instagram to market myself” and “how can I scale a private practice?”
Welcome to the Business of Therapy podcast where we’ll answer those questions and more! Here you’ll find honest conversations about the good and the bad of being a therapist, tactical advice and best practices for marketing yourself on Instagram, and solidarity and community to find your own version of success as a therapist.
Join your host, Kelly McKenna, and her guests as they dive deeper into topics such as navigating burn out, mastering your mindset and boundaries, and tactics and strategies for marketing on Instagram, and more!
Kelly is a licensed therapist and business coach who grew her private practice on Instagram and has helped thousands of other therapists market themselves on social media, and effectively start and scale their private practice.
These episodes will leave you feeling empowered and equipped to take action towards your dream of a successful private practice.
Make sure to hit follow/subscribe so you never miss an episode!