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I’m excited to welcome Lali Herrera to the podcast today!
Lali Herrera is a holistic therapist based in Westchester, NY (licensed in NY & NJ). She specializes in working with anxious daughters of emotionally immature parents who want to learn to stop people-pleasing and start taking up space. Lali’s background in hypnotherapy, reiki, shamanism, and psychedelic therapies brings a depth-oriented and integrative perspective to healing that bridges the psychological, somatic, and subconscious.
Lali has spent the past several years building her Instagram presence while growing her private practice. She shifted her approach to content AND leaned into repurposing what was already working.
As a result? Lali had one viral Instagram post that led to more than 10k new followers in only two months. Pretty stinking cool!!
In today’s episode, we’re talking about how Lali gained 10k new followers with repurposed content.
Lali has been a member of both PPA and Reels Membership. She’s proven that you don’t have to constantly reinvent the wheel to see incredible results!
Her growth didn’t happen because she created hundreds of brand-new ideas. It happened because she doubled down on what was already working!
Instead of moving on after one successful Reel, she strategically repurposed the same concept into multiple Reels and carousels. This allowed Instagram to keep introducing Lali’s content to new people over and over again.
Sometimes, your next breakthrough isn’t a brand-new idea. It’s giving your best idea another chance!
Also – finding your authentic voice online is sooo important these days. You shouldn’t be relying heavily on ChatGPT.
Instead, learn to create content that genuinely sounds like YOU. Don’t be afraid to embrace visibility and showcase your personality!
If you’ve been wondering whether Instagram is still worth the effort, I promise you – it IS.
Consistency matters, and repurposing matters (and can be super effective).
Most importantly? YOUR voice matters.
You don’t need to create something completely new every single time you post.
You just need to keep showing up and give your best content MORE opportunities to succeed!
In this episode, 10K New Followers with Repurposed Content (with Therapist Lali Herrera), we cover:
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- Overcoming frustration & finding a sustainable content rhythm
- Lali’s Reel that sparked 10k+ new followers
- Working through the discomfort of increased visibility
- Why repurposing successful content beats reinventing the wheel
- How she turned one viral idea into an entire content series
- Creating more authentic content by relying less on ChatGPT
- Simplifying your message to better connect with your audience
- Why repetition is essential for Instagram growth
- Building confidence through consistency & experimentation
- Expanding beyond Instagram w/repurposed content
- Finding your authentic voice + making content more enjoyable
Resources & Links:
⭐️ This episode is sponsored by Jane – use code: KELLY2MONTH for a 2-month grace period
⭐️ This episode is sponsored by Alma, the financially rewarding way to go in-network
⭐️ Private Practice Academy Bundle (PPA)
Connect with Lali:
- Follow on Instagram @innerworldpsychotherapy
- Check out her website
Related Episodes:
- Episode 2: How This Therapist Grew by 57k Instagram Followers in 3 Days with Laney Wallace
- Episode 28: Niching Down & Gaining 27k Instagram Followers with Therapist Dr. Salena Justice
- Episode 50: How Trauma Therapist Grew from 1k to 50k Followers in 6 Months with Ariell Murcko
More about the Business of Therapy podcast:
Are you a passionate therapist that’s burnt out and ready to transition to private pay? You’re asking yourself questions like “how do I build a business?”, “how can I effectively use Instagram to market myself” and “how can I scale a private practice?”
Welcome to the Business of Therapy podcast where we’ll answer those questions and more! Here you’ll find honest conversations about the good and the bad of being a therapist, tactical advice and best practices for marketing yourself on Instagram, and solidarity and community to find your own version of success as a therapist.
Join your host, Kelly McKenna, and her guests as they dive deeper into topics such as navigating burn out, mastering your mindset and boundaries, and tactics and strategies for marketing on Instagram, and more!
Kelly is a licensed therapist and business coach who grew her private practice on Instagram and has helped thousands of other therapists market themselves on social media, and effectively start and scale their private practice.
These episodes will leave you feeling empowered and equipped to take action towards your dream of a successful private practice.
Make sure to hit follow/subscribe so you never miss an episode!