How to Film Better B-Roll for Your Reels as a Therapist on Instagram [episode 99]
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Listen to How to Film Better B-Roll for Your Reels as a Therapist on Instagram on: Apple Podcasts | Spotify | Your player of choice
Ever felt like your Reels are falling flat?
It might not be your content ideas - it might be your visuals.
B-roll is suuuper simple, and it’s an effective way to speak to your ideal client. It’s literally everywhere on Instagram these days!
The text that goes on top is important, but that’s not the only part that matters.
Your visuals are really going to impact how well your Reel does!
The good news?
You don't need fancy equipment, complicated editing, or tons of extra work. Small changes can make a huge difference!
In today's episode, I'm talking about how to film better B-roll for your reels as a therapist on Instagram.
You want your content to be engaging, professional, and stop the scroll.
Key pieces like your lighting, camera settings, movement, visual hooks, and more can really upgrade your video!
While the text on your Reel matters, Instagram is still a visual-first platform. Your video plays a MAJOR role in whether someone keeps watching or not!
One of my favorite parts of creating content with B-roll? Using it strategically to showcase YOUR personality, niche, and unique approach as a therapist.
Your content should help potential clients feel like they know you before they ever book a call!
This is something I teach inside the Reels Membership. You’re able to create simple content that builds REAL connection over time. Such a win-win!!
No, you do not need a production team or hours of editing. You NEED to be intentional.
I promise - a few small tweaks to your visuals can dramatically improve your results + help more of your ideal clients connect with you!
In this episode, How to Film Better B-Roll for Your Reels as a Therapist on Instagram, I cover:
What makes effective B-roll on Instagram
Helpful guidelines for better B-roll
How to improve your video quality
How to make your on-screen text easy to read
Why small content upgrades can make a BIG difference
Resources & Links:
⭐️ My favorite tools for content creation
⭐️ Tying shoes Reel
⭐️ Dancing w/ flashing lights Reel
⭐️ Spitting out coffee Reel
⭐️ Oldest daughters Reel
⭐️ This episode is sponsored by Jane - use code: KELLY2MONTH for a 2-month grace period
⭐️ This episode is sponsored by Alma, the financially rewarding way to go in-network
⭐️ Private Practice Academy Bundle (PPA)
⭐️ Reels Membership
⭐️ Business Coaching Waitlist
⭐️ Free training
⭐️ Caption Guide
Related Episodes:
More about the Business of Therapy podcast:
Are you a passionate therapist that’s burnt out and ready to transition to private pay? You’re asking yourself questions like “how do I build a business?”, “how can I effectively use Instagram to market myself” and “how can I scale a private practice?”
Welcome to the Business of Therapy podcast where we’ll answer those questions and more! Here you’ll find honest conversations about the good and the bad of being a therapist, tactical advice and best practices for marketing yourself on Instagram, and solidarity and community to find your own version of success as a therapist.
Join your host, Kelly McKenna, and her guests as they dive deeper into topics such as navigating burn out, mastering your mindset and boundaries, and tactics and strategies for marketing on Instagram, and more!
Kelly is a licensed therapist and business coach who grew her private practice on Instagram and has helped thousands of other therapists market themselves on social media, and effectively start and scale their private practice.
These episodes will leave you feeling empowered and equipped to take action towards your dream of a successful private practice.
Make sure to hit follow/subscribe so you never miss an episode!
