Listen to How She Rebuilt Her Caseload and Confidence by Going Private Pay with Perinatal Therapist Caitlin Silverstein on: Apple Podcasts | Spotify | YouTube | Your player of choice
I’m excited to welcome Caitlin Silverstein to the podcast!
Caitlin Silverstein is a Licensed Clinical Social Worker in New York specializing in women’s mental health, including pregnancy, postpartum, motherhood, and pregnancy loss. With advanced certifications in perinatal mental health, trauma, and perinatal excellence, she blends CBT, EMDR, and client-centered care to support moms through anxiety, grief, and identity shifts in motherhood.
Caitlin’s mission is to create a safe, supportive space where women feel understood and empowered to heal and rediscover themselves after motherhood and grief.
Caitlin went from earning $45 per session in an insurance-based group practice to charging up to $250 per session.
She’s built a thriving six-figure private practice while seeing only 15 to 18 clients each week.
The best part? She didn’t have to overload her schedule or burn herself out to do it.
In today’s episode, we’re diving into how Caitlin rebuilt both her caseload and her confidence by transitioning to private pay.
She shares what those early days really looked like while juggling long hospital shifts, an insurance-based group practice, and a growing private practice on the side.
After having her daughter, she realized she wanted a business that supported her life instead of competing with it.
For a long time, she was running her business without a clear framework, which made everything feel heavier and more overwhelming than it needed to be.
Once she joined Reels Membership and PPA, everything started to change.
Having proven systems, streamlined processes, and guidance around marketing and intro calls gave her the confidence to run her practice like a business instead of relying on guesswork.
Caitlin also walks through the process of leaving insurance panels and how she communicated that transition with existing clients.
While stepping away from insurance wasn’t easy, she found that clients truly valued her expertise and continued investing in working with her.
She has now fully committed to intentional marketing, resulting in steady referrals, aligned clients, and a healthier work-life balance.
If you’re looking for more stability, clarity, and permission to build a business that supports your life, you’re going to love this conversation.
In this episode, How She Rebuilt Her Caseload and Confidence by Going Private Pay with Perinatal Therapist Caitlin Silverstein, we cover:
- Caitlin’s transition from an insurance-based group practice to a sustainable private pay practice
- What the early stages of building her own private practice really looked like
- How many of her clients chose to transition with her and how she navigated those conversations
- How joining Reels Membership and PPA gave her structure, confidence, and systems
- What leaving insurance panels actually required
- How intentional Instagram marketing, not viral content, helped grow her practice
- Why niching her messaging attracted the right clients
- What her practice, income, and work-life balance look like today
Resources & Links:
⭐️ This episode is sponsored by Jane – use code: KELLY2MONTH for a 2-month grace period
⭐️ This episode is sponsored by Alma, the financially rewarding way to go in-network
⭐️ Private Practice Academy Bundle (PPA)
Connect with Caitlin:
- Follow on Instagram: @motherhoodunrocked
- Follow on TikTok
- Visit her website
Related Episodes:
- Episode 32: The Nitty Gritty on Intro Calls
- Episode 42: Doubling Her Income While Spending More Time with Her Kids with Play Therapist Abby Thomason
- Episode 63: How to Get Clients from Instagram with a Small Following with Trauma Therapist Sarra Lashhab
More about the Business of Therapy podcast:
Are you a passionate therapist who’s burnt out and ready to transition to private pay? Are you asking yourself questions like “How do I build a business?”, “How can I effectively use Instagram to market myself?”, or “How can I scale a private practice?”
Welcome to the Business of Therapy podcast, where we answer those questions and more. You’ll find honest conversations about the realities of being a therapist, practical Instagram marketing strategies, and encouragement to help you build your own version of success.
Join your host, Kelly McKenna, as she explores topics like burnout, mindset, boundaries, marketing, and sustainable business growth alongside expert guests.
Kelly is a licensed therapist and business coach who built her private practice through Instagram and has helped thousands of therapists successfully start and scale their own practices.
Every episode is designed to leave you with practical strategies and the confidence to take the next step toward building the private practice you want.
Be sure to follow or subscribe so you never miss an episode!