Listen to How, When, & Why to Start a Podcast on: Apple Podcasts | Spotify | YouTube | Your player of choice
As of today, I’m 81 episodes into podcasting!
I wanted to pull back the curtain on what this journey has actually looked like.
Since launching in August 2024, the podcast has reached more than 61,000 downloads and generated $82,500 directly tied to the show. Pretty freaking cool!!
Beyond the numbers, though, it has deepened trust with my audience, sparked meaningful conversations, and supported consistent enrollment in my offers like Reels Membership and PPA.
Podcasting has been powerful, but only because it was started at the RIGHT time.
In today’s episode, I’m talking about how, when, and why to start a podcast.
A podcast can be an incredible way to scale your business. But it can also become a massive time suck if you jump in too early!
For me, I knew I needed to have a full caseload, an established Instagram presence, and the capacity to outsource the backend with solid team support.
Podcasting was never meant to fill my caseload, and it’s not meant to fill yours either. It was designed to support and deepen the audience I had already built.
Your “why” matters just as much as your timing. I wanted a place to go deeper than Instagram and move beyond the highlight reel.
I wanted a space to have honest conversations about the messy middle of business, the lessons I’ve learned, and what scaling actually looks like.
You also want your podcast to be highly niched. Ideally, your podcast niche should line up with your Instagram niche so your messaging stays consistent everywhere.
Podcasting can absolutely help you scale when it becomes part of a strong marketing system. But it also has to fit your season of life, your energy, and your goals.
Podcasting works best when it’s built on top of an already strong foundation. If your caseload is full and you’re confident marketing your work, a podcast can be an incredible next step to deepen trust and scale sustainably.
If you’re thinking about starting a podcast, let me know. I’d LOVE to support you and cheer you on through the process!
In this episode, How, When, & Why to Start a Podcast, I cover:
- Why I decided to start a podcast and why the timing mattered
- How sponsorships factor into podcasting
- The actual steps to starting a podcast
- The honest pros and cons of podcasting and how it has looked in my own business
Resources & Links:
⭐️ This episode is sponsored by Jane – use code: KELLY2MONTH for a 2-month grace period
⭐️ This episode is sponsored by Alma, the financially rewarding way to go in-network
⭐️ Private Practice Academy Bundle (PPA)
Related Episodes:
- Episode 10: 7 Marketing Strategies That Are a Waste of Your Time (and What to Do Instead)
- Episode 28: Niching Down & Gaining 27k Instagram Followers with Therapist Dr. Salena Justice
- Episode 71: Courses & Scaling Beyond 1:1 Therapy Q&A
More about the Business of Therapy podcast:
Are you a passionate therapist that’s burnt out and ready to transition to private pay? You’re asking yourself questions like “how do I build a business?”, “how can I effectively use Instagram to market myself?” and “how can I scale a private practice?”
Welcome to the Business of Therapy podcast where we’ll answer those questions and more! Here you’ll find honest conversations about the good and the bad of being a therapist, tactical advice and best practices for marketing yourself on Instagram, and solidarity and community to find your own version of success as a therapist.
Join your host, Kelly McKenna, and her guests as they dive deeper into topics such as navigating burnout, mastering your mindset and boundaries, and tactics and strategies for marketing on Instagram, and more!
Kelly is a licensed therapist and business coach who grew her private practice on Instagram and has helped thousands of other therapists market themselves on social media and successfully start and scale their private practice.
These episodes will leave you feeling empowered and equipped to take action toward your dream of a successful private practice.
Make sure to hit follow/subscribe so you never miss an episode!