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Ever caught yourself thinking you need to become a coach or create a course because you can’t make enough money as a therapist?
I want to challenge that idea.
Your income problem isn’t that you’re a therapist.
Honestly? It’s a marketing, positioning, or pricing problem.
Thankfully, those are all things you can fix so you CAN make more money as a therapist!
In today’s episode, I’m sharing why you don’t need to become a coach to make more money as a therapist.
When I started my private practice, I charged $250 per session and earned $250k in my first year. About $200k of that came from 1:1 therapy alone!
It’s VERY possible to have an awesome work-life balance and make lots of money doing 1:1 therapy.
You absolutely can earn $100K, $200K, or even $300K a year as a therapist. But you don’t have to build an entirely separate coaching business in order to do so.
The key here? Learn how to attract private-pay clients and position yourself as an expert.
Then, you can confidently charge what your expertise is worth!
Sure, coaching can be amazing. But it isn’t always the “dream come true” that is sold to you online.
Coaching still requires marketing, visibility, strong messaging, and sales skills. If you’re already struggling to market your therapy practice, adding another offer doesn’t solve that problem. It’s really just giving you something else to market!
What you should focus your time and energy on? Niching down, increasing your rates, and filling your existing caseload with ideal clients!
That doesn’t mean coaching is never the right move. If your therapy caseload is full and you’re truly excited about teaching or offering something outside the scope of therapy? Coaching may be an incredible next step.
Ultimately, I want you to give yourself permission to build the profitable therapy practice you want FIRST, friend!
In this episode, You Don’t Need to Become a Coach to Make More Money as a Therapist, I cover:
- Why therapists don’t need to become coaches to earn more
- The tough reality that most therapists face
- Why coaching still requires strong marketing & sales skills
- The easiest + fastest way to increase your income as a therapist
- Niching down & positioning yourself as an expert
- When adding coaching actually makes sense
- Building a coaching business because you WANT to
Resources & Links:
- ⭐️ This episode is sponsored by Jane – use code: KELLY2MONTH for a 2-month grace period
- ⭐️ This episode is sponsored by Alma, the financially rewarding way to go in-network
- ⭐️ Private Practice Academy Bundle (PPA)
- ⭐️ Reels Membership
- ⭐️ Business Coaching Waitlist
- ⭐️ Free training
- ⭐️ Caption Guide
Related Episodes:
- Episode 49: A Debrief: My Top 5 Viral Reels
- Episode 57: Starting, Scaling, & Breaking Through Plateaus in Your Private Practice
- Episode 71: Courses & Scaling Beyond 1:1 Therapy Q&A
- Episode 106: BTS Launch Debrief: $21,534 in 6 Days
More about the Business of Therapy podcast:
Are you a passionate therapist that’s burnt out and ready to transition to private pay? You’re asking yourself questions like “how do I build a business?”, “how can I effectively use Instagram to market myself” and “how can I scale a private practice?”
Welcome to the Business of Therapy podcast where we’ll answer those questions and more! Here you’ll find honest conversations about the good and the bad of being a therapist, tactical advice and best practices for marketing yourself on Instagram, and solidarity and community to find your own version of success as a therapist.
Join your host, Kelly McKenna, and her guests as they dive deeper into topics such as navigating burn out, mastering your mindset and boundaries, and tactics and strategies for marketing on Instagram, and more!
Kelly is a licensed therapist and business coach who grew her private practice on Instagram and has helped thousands of other therapists market themselves on social media, and effectively start and scale their private practice.
These episodes will leave you feeling empowered and equipped to take action towards your dream of a successful private practice.
Make sure to hit follow/subscribe so you never miss an episode!