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Ever worried that your Instagram content doesn’t sound professional, insightful, or “expert” enough??
Imposter syndrome is a tricky thing. It can convince us that we need to prove how much we know.
But the harder you try to sound like an expert, the harder it becomes to really connect with the people you’re trying to reach.
Your ideal clients aren’t scrolling Instagram evaluating your theoretical orientation or clinical terminology. They aren’t worried about your years of experience.
They’re asking themselves ONE simple question: Does this person understand what I’m going through?
Your ability to put their real-life thoughts, emotions, and experiences into words is what demonstrates your expertise. THAT is what makes someone feel safe enough to reach out!
In today’s episode, I’m talking about why therapists who get clients aren’t the ones who sound the smartest.
Yes, there’s content that “sounds” impressive, and content that actually connects. Instead of leading with psychoeducation or clinical jargon, talk about the everyday moments your clients bring into sessions.
Get super specific here, and speak in their language. Help them recognize themselves in your content and think, “Oh my gosh, that’s me!”
The next time you’re about to hit post, don’t ask yourself, “How can I sound more like an expert?” Instead, ask, “How can I make someone feel less alone today?”
When your content makes your ideal client feel seen and understood, you build trust.
That trust (not sounding like the smartest therapist on Instagram) is what helps grow your following, attract private-pay clients, AND fill your caseload!
If you need support turning these ideas into content that actually connects, Reels Membership can help. Every week, you’ll get done-for-you Reels ideas designed specifically for therapists.
You’ll spend less time wondering what to post and more time creating content that helps your ideal clients feel seen, understood, AND ready to work with you!
In this episode, The Therapists Who Get Clients Aren’t the Ones Who Sound the Smartest, I cover:
- How imposter syndrome can hurt your Instagram content
- Why you’re not marketing to other therapists
- Connecting with clients instead of trying to sound impressive
- Replacing clinical jargon with your clients’ real-life experiences
- Getting more specific so your content resonates
- Helping your ideal clients feel seen and less alone
- Why connection + trust ultimately fill your caseload
Resources & Links:
- ⭐️ This episode is sponsored by Jane – use code: KELLY2MONTH for a 2-month grace period
- ⭐️ This episode is sponsored by Alma, the financially rewarding way to go in-network
- ⭐️ Private Practice Academy Bundle (PPA)
- ⭐️ Reels Membership
- ⭐️ Business Coaching Waitlist
- ⭐️ Free training
- ⭐️ Caption Guide
Related Episodes:
- Episode 73: The Instagram Content Format to Focus on for Success as a Therapist
- Episode 92: How to Balance Connection vs Authority Content on Instagram (So You Actually Get Clients)
- Episode 102: The 3 Things Every Therapist Who’s Filled Their Caseload from Instagram has in Common
More about the Business of Therapy podcast:
Are you a passionate therapist that’s burnt out and ready to transition to private pay? You’re asking yourself questions like “how do I build a business?”, “how can I effectively use Instagram to market myself” and “how can I scale a private practice?”
Welcome to the Business of Therapy podcast where we’ll answer those questions and more! Here you’ll find honest conversations about the good and the bad of being a therapist, tactical advice and best practices for marketing yourself on Instagram, and solidarity and community to find your own version of success as a therapist.
Join your host, Kelly McKenna, and her guests as they dive deeper into topics such as navigating burn out, mastering your mindset and boundaries, and tactics and strategies for marketing on Instagram, and more!
Kelly is a licensed therapist and business coach who grew her private practice on Instagram and has helped thousands of other therapists market themselves on social media, and effectively start and scale their private practice.
These episodes will leave you feeling empowered and equipped to take action towards your dream of a successful private practice.
Make sure to hit follow/subscribe so you never miss an episode!